Hailing from Sydney, Australia, the online personal trainer and author wasn’t named No.1 Sunday Times Best Selling Author for nothing. From the get go, James Smith’s ultimate goal has been to dispel the toxic culture of dieting and body image that has plagued our screens, and offer the world a much healthier, natural and realistic approach to wellbeing.

Coming from a personal training background James started working in gyms across the country at a young age. In 2017, while working at Fitness First, the fitness guru decided it was time for him to do his own thing. Mid 2017 saw him found the James Smith Academy, an online health and fitness company dedicated to helping each individual find success in their own unique way. James’ goal in creating this platform for others is to remove “all the bullshit from the fitness industry one post at a time”. The Academy provides personalised fitness and diet plans for each client, taking into account multiple factors, and does not just offer a one fits all solution.

In 2020 James finally came out with his much anticipated book, Not A Diet Book. His message for anyone reading it is Take Control, Gain Confidence and Change Your Life. Not surprisingly the life bible very quickly placed its author at #1 in the Sunday Times ranking. James followed this up with Not A Life Coach and Food For The Soul. In all of his publications, and very much as a human, James emphasises the point “don’t just follow, understand”. And understanding is definitely what he gives his followers, through his books as well as The James Smith Podcast.