Jen Atkin has transitioned from a celebrated hairstylist to a successful entrepreneur, founding acclaimed haircare brand OUAI and digital platform Mane Addicts.
BELLAMI partnered with Highlight Artists, led by Jen Atkin & Justine Marjan, to launch “Be Full of Yourself,” a campaign aimed at encouraging consumers to be more "full of themselves."
Jen Atkin's two brands, Ouai and Mane, collaborated on an anti-frizz kit launching at Sephora.
Jen Atkin partnered with TJ Maxx for their new 'You Sponsored' program, where she shared advice for female founders.
Jen Atkin serves as a brand ambassador for Dyson's hair tools range, a partnership highlighting Dyson's prestige in the beauty industry.
Jen Atkin teamed with the Nestlé Health Science-owned brand, Vital Proteins, for the launch of its new product Hair Complex.
Jen Atkin was born in Utah on March 10, 1980, and raised in a Mormon household. She later moved to Los Angeles to pursue a career in hairstyling. Her dedication and talent quickly led her to work with prominent celebrity clients, including the Kardashians, Chrissy Teigen, and Jennifer Lopez, establishing her as a sought-after professional in the beauty industry.
Building on her experience and industry insights, Atkin launched her haircare brand, OUAI, in 2016. OUAI aimed to create a socially-connected haircare brand that resonated with consumers by addressing their specific needs and desires. In parallel, she founded Mane Addicts, a digital platform designed for hairstylists and beauty enthusiasts, providing resources, inspiration, and community within the professional haircare sphere.
Throughout her career, Atkin has emphasized her commitment to transparency and direct engagement with her audience, shaping OUAI’s product development based on feedback from consumers. Her entrepreneurial ventures reflect a progression from hands-on styling to developing comprehensive beauty solutions and digital communities, solidifying her influence in the global beauty market.
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