Jen Atkin

Jen Atkin has transitioned from a celebrated hairstylist to a successful entrepreneur, founding acclaimed haircare brand OUAI and digital platform Mane Addicts. After establishing herself as a highly sought-after hairstylist for prominent celebrity clients including the Kardashians, Chrissy Teigen, and Jennifer Lopez, Jen Atkin went on to launch her acclaimed haircare brand, OUAI, in 2016. OUAI quickly distinguished itself by aiming to create a socially-connected haircare brand that directly resonated with consumers by addressing their specific needs and desires with transparency and direct engagement. In parallel with OUAI’s launch, Atkin founded Mane Addicts, a dedicated digital platform designed to provide essential resources, inspiration, and community for hairstylists and beauty enthusiasts within the professional haircare sphere.

She consistently shapes beauty trends and consumer expectations, leveraging her unique blend of creative talent and business acumen to maintain a significant and evolving influence in the global beauty market.