Jess Hunt

Jessica Hunt is a young British social media influencer turned hugely successful entrepreneur. She used her success on Instagram — where she currently has over 1.7 million followers and counting — to launch her own makeup brand, REFY. The brand launched online in November 2020. It’s first collection had sold out within six weeks, and within a year, it was being stocked in stores across the UK, America, and Canada. As well as its high quality, the brand is hugely admired for its sleek, tasteful, minimalist aesthetic (Hunt’s name and picture are nowhere to be seen on the packaging). Many influencers launch a signature brand, but very few can claim to have had the same success as REFY (which, at the time of writing, has a blue-tick account on Instagram with over 330,000 followers from all walks of life).

Hunt was born in Plymouth in 1996 and first found Instagram success as a model, which led to her becoming an influencer, which led to her becoming the all-round entrepreneur she is today. She is particularly well-known for her eyebrows, which are always on fleek. A sign of her status is that a photo of her in front of the Eiffel Tower made headlines in late 2021 when she was accused of faking the picture. Hunt insisted that the photo was real, and the mini-controversy did nothing to harm her fame or her brand.