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JETequitheory

Jill Treece, known as JETequitheory, is an equestrian influencer and therapist who focuses on fostering the relationship between humans and horses through science and connection.

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Past Works

US Equestrian

Jill Treece was an ambassador for US Equestrian, gaining a friendship with fellow ambassador Madison Ibach through this collaboration.

BRAND PARTNERSHIPS
2019

Launched EquiTheory Podcast

MILESTONE

Podcast reached 115 episodes by November 2023

MILESTONE

About

Jill Treece, operating under the name JETequitheory, has established herself as a prominent figure in the equestrian community. She combines her background as a therapist with her passion for horsemanship, advocating for ethical horse training and management. Her work emphasizes the scientific understanding of equine behavior and the importance of a strong, connected relationship between horses and their handlers. Treece communicates these principles through various platforms, making complex topics accessible to a broad audience of equestrians.

Treece is the creator and host of the “EquiTheory Podcast,” which launched in 2019. This podcast covers a range of topics, including training behaviors, equine psychology, and the mental health aspects of both humans and horses. The podcast aims to help listeners better understand themselves and their horses, providing relatable stories, interviews with equine professionals, and practical insights. After releasing 118 episodes, the podcast concluded its regular schedule in November 2023, though Treece has indicated a possibility of future occasional episodes.

Beyond her podcast, Jill Treece actively engages with her audience through social media channels like Instagram, YouTube, and TikTok. Here, she shares insights into her personal horsemanship journey, often featuring her filly, Azula. Her online presence involves demonstrating her training methods, discussing relevant theories, and fostering a community around positive reinforcement and species-appropriate care for horses. She has collaborated with other equestrian personalities, further expanding her reach and influence within the industry.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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