Joanne Beckham

Joanne Beckham is an entrepreneur and lifestyle expert known for co-founding a luxury concierge service and developing children’s fashion, leveraging her extensive network and family background. After a 16-year career as a hairdresser, Joanne Beckham transitioned into entrepreneurship, co-founding the luxury concierge service WeAreYourCity in 2015 with former footballer Jay Smith. Designed to manage the social lives of high-net-worth individuals, WeAreYourCity offered exclusive access to a curated selection of hotels, restaurants, and bars. The service operated on a singular membership tier priced at £400 per month or £4,000 annually.

Beyond the concierge offering, Beckham also launched a children’s e-commerce platform, WeAreYourChildren, which curated exclusive clothing brands and collaborations. The WeAreYourCity venture, despite its initial success and ambitious vision for growth into a broader lifestyle brand, concluded its operations in 2020. This entrepreneurial undertaking proved a pivotal moment in Beckham’s professional journey, marking her successful transition from a long-standing career in hairdressing to business ownership. It underscored her exceptional aptitude for strategic networking, brand development, and the cultivation of exclusive client relationships within the competitive luxury market.

Her approach across all entrepreneurial endeavors consistently emphasized exclusivity, highly personalized service, and the formation of impactful strategic partnerships. Joanne Beckham’s diverse experience in launching and scaling luxury services, coupled with her demonstrated ability to forge high-value partnerships and navigate exclusive markets, positions her as a compelling entrepreneur and lifestyle expert. Her proven track record in developing bespoke client experiences and building brands focused on quality and exclusivity highlights her capacity for innovative ventures within the lifestyle and high-end service sectors.