As the young sister of international football champion, David Beckham, Joanne Beckham is a businesswoman, entrepreneur and social media star, with an Instagram account that boasts over 130,000 followers.

In 2015, Beckham impressively opened her very own luxury concierge service in Los Angeles. The memorable title of the company ‘We Are Your City’ promises excitement and a trustworthy, reliable service for hopeful customers in the city. The company’s clients are celebrities and entrepreneurs, seeing luxury management services. Beckham opened the company in collaboration with Jay Smith, the former Notts County footballer. The company partnered with 1Rebel and collaborated with luxury brands and restuarants, such as Sushi Samba, STK, The Dorchester Spa, Hakkasan and many more. Prior to the company opening, Beckham worked modestly as a hair stylist. She dated Kris Donnelly, a reality television star whom which she had her beautiful daughter with.

Beckham was interviewed by the Evening Standard and spoke about a project aside from the concierge service titled WeAreYourChildren; a children’s website. Beckham also spoke sentimentally about her childhood with Brother David, recounting memories of the pair playing football with a care bear when it was supposed to be bedtime.