Harvey Guillén speaks at Princeton University for Pride Month
3 years ago
United States Kelli Finglass transitioned from a Dallas Cowboys Cheerleader to the Director of the organization, overseeing brand development, sponsorships, and media productions.
As Senior Director, Kelli Finglass maintains and elevates the brand standards of the DCC, cultivating corporate sponsorships, and developing merchandising programs and products, expanding the brand's identity.
After her retirement as a cheerleader and with an international marketing degree, Kelli Finglass was originally set to join UPS before taking on a role with the Dallas Cowboys.
Kelli Finglass, as Director of the DCC, partnered with Charlotte Jones to team up the Dallas Cowboys Cheerleaders with Charlotte Tilbury, aiming to unite their women-led brands.
The Dallas Cowboys Cheerleaders, under Kelli Finglass's direction, partnered with Rent the Runway to provide the team with stylish, versatile clothing.
Kelli Finglass was born on December 30, 1964, in Lindale, Texas. She developed an early interest in dance and twirling, pursuing modern dance studies at Texas Christian University. Finglass later earned a Bachelor of Arts in International Marketing from the University of North Texas. Her journey with the Dallas Cowboys Cheerleaders (DCC) began in 1984 when she joined the squad. She was notable for being the first cheerleader invited back to the team without having to re-audition, serving for five years until her retirement in 1989 at the age of 25.
Following her time as a cheerleader, Finglass was appointed as an assistant director for the DCC from 1989 to 1990. She then worked in the sales and promotions department for the Dallas Cowboys organization. In 1991, at 27 years old, Finglass was promoted to Director of the Dallas Cowboys Cheerleaders, a position she has held for over three decades. In this role, she is responsible for upholding the team’s brand standards, securing corporate sponsorships, and developing merchandising programs. Her leadership has expanded the DCC’s reach and profitability.
Beyond her directorial duties, Finglass has actively contributed to the media presence of the DCC. She creates and produces the televised DCC halftime events and served as an Executive Producer for the reality series “Dallas Cowboys Cheerleaders: Making the Team,” which ran for 16 seasons from 2006 to 2021. More recently, she has appeared on Netflix’s “America’s Sweethearts: Dallas Cowboys Cheerleaders,” a show that draws from the historical footage and current operations of the squad. Finglass also made an appearance as herself in the film “Dr. T & the Women.” She married Joel Finglass in 1996, and they have two children, Ryan and Samantha, residing in Coppell, Texas.
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