Louise Pentland is a hugely successful digital content creator with 2.4 million followers on her Instagram and five bestselling books to her name.
Pentland’s journey as a content creator started when she launched her Sprinkle of Glitter blog back in 2009, quickly moving on to YouTube a year later where she started posting lifestyle videos, vlogs and beauty content. Her following grew exponentially over the next few years, and she now has over 2 million subscribers on her YouTube channel as well as a podcast and five books. She is well known for her baby and lifestyle videos, sharing the highs and lows of motherhood and family life and has become popular thanks to her down to earth style and frank insights into her life as a mother. As well as creating online content such as videos and blogs, Pentland has also launched a podcast called Mothers’ Meeting where she invites other famous mums on to talk about parenting and topical stories. She is also the author of five books, all of which have entered the Sunday Times bestsellers list. These include the Wilde novels trilogy as well as MumLife, her honest guide to motherhood and the story of her own journey.
In the past Pentland has worked with big name brands including Kelloggs, John Lewis, Disney, Pampers and Olay, and is one of the original YouTuber mums. She has set the bar high for other mum-fluencers who wish to launch their own careers, and is a leading figure in the industry.