Luna Dietrich

Luna Dietrich is many things: a feminist witch, a “pussy witch”, a pleasure-based business coach, a pleasure oppression disruptor, a biz wizard, a writer, a nuance- and trauma-trained ecosexual queer femme, a somatics nerd, a reflector, a “kinky af” recovering Catholic, and a Virgo. They have a particularly large audience on Instagram, with more than 55,000 followers. Since 2016, they have been helping to empower other feminist witches to generate massive income for their work (they proudly claim to generate a stable six-figure income whilst only taking three calls a week and having one week off per month). They have been featured by the likes of Vice, The Sexually Liberated Woman, The Ludicrous Uterus, Living Open, and many others. They use both they/them and she/her pronouns.

Dietrich initially entered the business world as a sex educator but found themselves disgusted by the mores of bro and hustle culture. It definitely didn’t sit well with their pleasure philosophy. So Dietrich decided to create their own business model that honoured consent, healed trauma, held capitalism accountable, and generated a huge income. Then they went and did it.

Today, Dietrich successfully runs courses and workshops on both business and pleasure. Their ecosexuality (a sexual orientation that sees the Earth as something to be loved — including sexual love — rather than something to be exploited for resources) has seen them featured in documentaries and podcasts.