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United States Marty Ray Project is an independent musician and actor known for his soulful covers and original music, who has also successfully built a substantial online presence as a creator and performer.
Marty Ray Project formed a partnership with Beardilizer, a beard manufacturing company, leveraging his distinctive beard. This collaboration led to the creation of funny beard parodies and original content.
Marty Ray Project partnered with Stitch Kings to handle his merchandise, including t-shirts and coffee mugs, allowing for drop shipping services and minimizing his direct involvement in stock and mailing.
Marty Ray was born in Memphis, Tennessee, and raised in Blytheville, Arkansas. He began singing and writing songs at a young age, developing his distinct vocal style. An unexpected turning point occurred when he started using GarageBand in 2005, which allowed him to record his own music and discover his unique sound. This led to his first viral success with a cover of “Great Speckled Bird,” which gained 30,000 views on his personal Facebook page. This early positive reception encouraged him to pursue music further, eventually leading him to Nashville to record an EP and continually refine his approach to music creation and distribution.
Ray’s career gained significant momentum through his engaging and often humorous video content. His spoof of “All About That Bass” titled “All About Dat Beard” was an early viral hit, demonstrating his ability to connect with an audience. This was followed by his acoustic cover of Vanilla Ice’s “Ice Ice Baby,” which garnered millions of views and brought him widespread recognition. This cover impressed Vanilla Ice himself, leading to a performance invitation in Miami. His YouTube channel, “Marty Ray Project,” has since accumulated over 620,000 subscribers, and his covers of various popular songs, alongside his original music, have cemented his status as a prominent independent artist. Beyond music, Marty Ray has also ventured into acting, appearing in several independent films and television series, including “Zoo” (2015) and “Preacher” (2017).
Marty Ray’s entrepreneurial spirit and dedication to independence are defining aspects of his career. He has intentionally chosen to remain unsigned by major labels to maintain creative control over his diverse musical output, which spans genres like reggae, country, rock, blues, and gospel. This commitment is evident in his album “Expression Not Perfection” (released around 2015) and “Mixed Emotions” (planned for release in September after 2017). He fosters a strong connection with his fanbase, interacting with them regularly on social media platforms like YouTube and Facebook, and through his ‘Project’rs’ fan club, demonstrating a direct, fan-supported model for his career.
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