Mercedes Schlapp is a strategic communications specialist and political commentator who has served in two presidential administrations and co-founded a media strategy firm, offering insights to corporate and nonprofit organizations.
Schlapp worked on local and national political campaigns, as well as the 2000 and 2004 presidential campaigns for George W. Bush, and was Director of Specialty Media in his administration.
Mercedes Schlapp was a board member and paid strategic communications consultant for the National Rifle Association, a role she gave up before joining the White House. She earned $60,000 from the NRA in 2015 and $45,000 in 2016.
Ms. Schlapp, who joined the White House in September 2017, later helped the campaign with “strategy as well as Latino outreach with her bilingual capabilities.”
Mercedes Schlapp is a Senior Fellow for Foundation in the Conservative Political Action Conference. She also co-hosts a weekly radio show CPAC 365 with her husband.
Mercedes Viana Schlapp, born on December 27, 1972, in Miami, Florida, is a notable American communications specialist and conservative political commentator. A first-generation Cuban-American, Schlapp attributes her interest in politics to her father, a political prisoner in 1960s Cuba. She earned a Bachelor’s degree from Florida International University in 1994 and a Master of Public Administration from George Washington University. In 2019, she was recognized with an FIU Medallion—Outstanding Alumna for her accomplishments. Before her prominent White House roles, Schlapp built a career working on local and national political campaigns, including the presidential campaigns for George W. Bush in 2000 and 2004.
Schlapp held significant positions in two presidential administrations. Under President George W. Bush, she served as the Director of Specialty Media. Later, in the Trump administration, she was appointed White House Director of Strategic Communications, serving from September 2017 to July 2019. Following this, she became a senior advisor for strategic communications on the Trump 2020 re-election campaign, focusing on key issues such as school safety, opioids, infrastructure, and trade. Her career also includes extensive media work as a Fox News contributor and a columnist for publications like U.S. News & World Report and The Washington Times. She is currently a Senior Fellow for Foundation in the Conservative Political Action Conference and co-hosts CPAC 365, a weekly radio show, with her husband.
In 2009, Schlapp co-founded Cove Strategies, a media strategy and lobbying firm based in Alexandria, Virginia, with her husband, Matt Schlapp. The firm provides media strategy advice to corporate and nonprofit organizations, with its lobbying activities focusing on areas such as telecommunications, trade, and health issues. Before joining the White House, she also served as a board member for the National Rifle Association of America, earning $60,000 from the NRA in 2015 and $45,000 in 2016 for her consulting services. Mercedes Schlapp’s career demonstrates a consistent trajectory in political communications, policy strategy, and media engagement.
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