Natti Natasha is a Dominican singer, songwriter, and composer known for her chart-topping reggaeton, urban, and Latin pop music. With billions of streams and global recognition, she brings a powerful and influential voice to brand collaborations. After her breakthrough collaboration ‘Dutty Love’ with Don Omar topped US Latin charts in 2012 and earned three Billboard Latin Music Awards, Natti Natasha quickly established herself as a formidable force in Latin music. She continued this early success with a collaboration on ‘Crazy in Love’ alongside Farruko, which charted in the US.
Her 2017 release of ‘Criminal’ with Ozuna became one of the year’s most-watched music videos, signaling her rising global appeal. The following year, Natti Natasha’s collaboration with Becky G, ‘Sin Pijama,’ was a monumental hit, peaking at number three on the Hot Latin Songs chart and achieving over a billion views within six months, making it the most-watched female song of 2018. These chart-topping achievements led to her signing with industry powerhouses Pina Records and Sony Music Latin. Natti Natasha further solidified her career with the release of her acclaimed debut album, ‘ilumiNATTI,’ in 2019.
Expanding her global musical footprint, Natti Natasha collaborated with Momoland on the single ‘Yummy Yummy Love’ in 2022, further showcasing her ability to bridge cultures through music.