Nicole Warne built a career from her website, Gary Pepper Girl, becoming known as a model, e-commerce entrepreneur, and fashion consultant who collaborates with global luxury brands.
Collaborated with the luxury brand for various projects, including her first overseas brand trip to Shanghai and other partnerships.
Collaborated with the luxury fashion brand.
Collaborated with the luxury department store.
Collaborated with the luxury fashion house, specifically for their ready-to-wear collections.
Partnered with the luxury brand.
Partnered with the beauty division of Armani.
Partnered with the luxury jewelry and specialty retailer.
Partnered with the Australian airline.
Formed partnerships with the cosmetics company.
Joined the luxury watchmaker and jeweller as a 'Friend of the Brand'.
Nicole Warne initiated her career balanced among a job and two internships at Grazia and Harper’s Bazaar Australia. In 2009, she founded Gary Pepper Vintage, an online store and blog focused on selling vintage clothing. Within six months, the venture was registered as a company, and Warne was selling approximately 250 items per week. Her site’s visibility grew, establishing her presence at fashion shows globally, where she became recognized for her individual style. This progression marked her transition from a blogger to a recognized figure in the fashion industry.
Warne later rebranded her platform to Gary Pepper Girl, scaling back the e-commerce component in 2012 to concentrate on personal projects and collaborations. In 2013, she signed with IMG, expanding her work to include modeling for designers such as Roland Mouret. She also participated in and hosted Mercedes-Benz Fashion Week Australia. Her career has included being featured on the covers of magazines like Nylon, Elle Australia, Miss Vogue, and Lucky. These activities highlight her development from a digital entrepreneur to a prominent figure in fashion media and modeling.
Over her career, Warne has secured partnerships with numerous luxury brands. She has collaborated with companies including Louis Vuitton, Dolce and Gabbana, Lane Crawford, Chanel ready-to-wear, Dior, Armani Beauty, Tiffany & Co, Qantas, L’Oreal, and Piaget. These collaborations demonstrate her influence and reach within the fashion and luxury sectors, confirming her status as a notable figure in both digital and traditional fashion spheres. Her work has involved diverse roles from content creation to brand representation.
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