Nir Eyal is a prominent author, lecturer, and investor renowned for his expertise in behavioral engineering and product design. After earning his B.A. from Emory University, Eyal began his professional journey at the Boston Consulting Group, where he honed his analytical skills and strategic thinking. His entrepreneurial spirit led him to establish a solar panel company, showcasing his commitment to innovation and sustainability. Eyal further advanced his career by obtaining an MBA from Stanford University, where he co-founded a company that specialized in placing online ads on Facebook, serving as CEO and igniting his passion for understanding user psychology.
Eyal’s academic contributions are significant, particularly during his tenure at Stanford University, where he taught a course on product design. His insights into the intersection of psychology and technology have made him a sought-after consultant in the tech industry, helping businesses create habit-forming products that resonate with users. His first book, “Hooked: How to Build Habit-Forming Products,” became a Wall Street Journal bestseller, introducing the “hooked model” that emphasizes a cyclical approach to user engagement through triggers, actions, rewards, and investment.
In addition to his writing, Eyal has made a substantial impact through his second book, “Indistractable: How to Control Your Attention and Choose Your Life,” co-authored with Julie Li. This work addresses the challenges of maintaining focus in a distraction-filled world, further solidifying his reputation as a thought leader in behavioral design.
Eyal is also an advocate for personal responsibility in technology use, arguing against overly broad regulations on habit-forming technologies. His articles, including a notable piece for The New York Times during the COVID-19 pandemic, reflect his commitment to guiding individuals in navigating the complexities of modern technology. With a robust portfolio of published works and a dynamic speaking presence, Eyal continues to inspire and educate audiences on the importance of intentional product design and user engagement.