Paris Hilton has transitioned from socialite and reality star to successful businesswoman, DJ, and advocate, building a global brand empire.
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Request A ShowParis Hilton became Paul Mitchell's newest Global Ambassador, with the partnership including a campaign honoring professional hairstylists.
Paris Hilton will be DJing in her own metaverse, dubbed "Paris World," this New Year's Eve, allowing viewers to watch from virtual dog avatars.
DJ Mish performed at the Living Proof x Paris Hilton launch party, celebrating Hilton's partnership with the beauty brand.
Absolut Vodka featured an appearance by Paris Hilton at its House of Cosmo activation during Coachella 2025 as a major marketing moment.
Pacsun partnered with Paris Hilton for an exclusive merch collection, launching alongside her anticipated album "Infinite Icon."
Paris Hilton teamed up with Steve Aoki on their new single "Lighter," following a decades-long friendship.
Paris Hilton performed an iconic DJ set for the ULTA Beauty team at the launch party for her new product line.
Paris Hilton is redefining social media on Roblox with the success of "Paris World" and "Slivingland," demonstrating the future of social engagement on gaming platforms.
In May 2005, Carl's Jr. aired a television advertisement featuring Hilton in a provocative swimsuit advertising its Spicy Burger product. She made a cameo in another Carl's Jr. commercial in July 2014, paying homage to the 2005 ad.
Paul Mitchell named Paris Hilton as its new Global Ambassador.
In February 2010, Hilton participated in an advertising campaign for the Brazilian beer Devassa Bem Loura, whose slogan roughly translates into English as 'very blonde bitch'. As part of the campaign, she rode the brewery's float in the Rio Carnival.
In 2012, Hilton received $2 million to appear alongside Arda Turan in a commercial for Turkish fashion label DeFacto.
In 2016, Hilton teamed up with Lidl for a hair care collection.
For April Fools' Day 2017, she starred in a SodaStream's advertisement campaign, promoting NanoDrop, a fictitious sparkling-water product.
In 2018, Hilton launched a 70-piece collection with Boohoo.com.
She modeled for Zadig & Voltaire during New York Fashion Week (2018)
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Skims.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Valentino.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Lanvin.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Uber Eats.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Hilton Hotels & Resorts.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Klarna, opening a pop-up store in Los Angeles.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Marc Jacobs.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Taco Bell.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for Grey Goose.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for NBCUniversal's coverage of the 2024 Summer Olympics.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for MSCHF–Crocs' Big Yellow Boots.
Between 2020 and 2024, Hilton appeared in advertisement campaigns for WOW Vegas.
In 2019, Hilton modeled for Philipp Plein's Plein Sport campaign.
In 2022, Hilton released a sunglasses collection with Quay Australia.
In 2022, Hilton released a housewares collection on Amazon.
In 2022, Hilton modeled for Versace at Milan Fashion Week.
In 2023, Hilton modeled for Mugler at Paris Fashion Week.
In 2023, Hilton released a cookware collection with Walmart.
Paris Hilton launched her new skincare line, Parívie Beauty.
Paris Whitney Hilton, born on February 17, 1981, in New York City, is a great-granddaughter of Hilton Hotels founder, Conrad Hilton. She gained early public attention in the late 1990s within New York City’s social circles, venturing into fashion modeling in 2000 and being recognized as “New York’s leading It Girl” in 2001. Her global fame significantly increased with the reality television series “The Simple Life” (2003–2007), where she co-starred with Nicole Richie. This period marked her emergence as a prominent media personality recognized for her unique public persona and strategic brand building.
Since 2012, Hilton has actively pursued a career as a disc jockey, performing at major events and venues worldwide. Her musical endeavors include her debut album “Paris” (2006), which reached number six on the Billboard 200, and several standalone singles that achieved moderate commercial success on dance charts. She has consistently expanded her entrepreneurial ventures, producing broadcast media content, launching various product lines, and establishing boutiques globally. Her perfume line alone has generated over $2.5 billion in revenue by 2020. Hilton has also leveraged her platform for activism, particularly in advocating for child welfare reform, drawing from her personal experiences.
Her career progression reflects a strategic evolution from a celebutante figure to a diversified businesswoman and DJ. She has effectively parlayed her media presence into a multifaceted brand, influencing fashion, social media, and reality television. Key turning points include her successful transition into DJing in 2012 and her advocacy work, highlighted by her 2020 documentary “This Is Paris,” which presented a more authentic depiction of her life and experiences. Hilton’s consistent engagement in diverse projects demonstrates her adaptability and enduring impact in entertainment and business.
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