Reggie “Creations” Castro is a viral TikTok star, Instagram celebrity, influencer, and model from the United States. TikTok is his main outlet, however, and he has built an audience of over 131,000 followers and generated 2.7 million likes for his content. With his androgynous look, his stream of selfies and sketches are the perfect reflection of a young, technologically tuned-in generation who are challenging the traditionally defined gender roles.

Castro is still relatively fresh to the viral video game. He got his first big TikTok success in early 2020 with a video poking gentle fun at a scene in High School Musical that gained 2 million views. Since then, his viewing figures on the platform have seen a constant upward trajectory. He has even gained the coveted official title of TikTok Jokester. His audience on Instagram has been growing at a similar rate with his posts generating massive engagement. He’s also a regular presence on photo-sharing app Snapchat, where users post photos to fans that are deleted after a short period of time.

Castro’s recent exploits have seen him document his adventures in dyeing his everything from platinum to blue, posting reaction videos to his YouTube channel, and generally documenting the life of an American teenager at the dawn of the 2020s. With TikTok stars rapidly replacing traditional television and music celebrities in the affections of young people, the likes of Reggie Creations are breaking new ground in American entertainment. He’s also clearly a young man with modelling talent, which will serve him well in today’s increasingly visual society.