Saara Aalto | Booking Agent | Talent Roster | MN2S

HomeBookingsTalent

Saara Aalto

Saara Aalto is a Finnish singer, songwriter, and voice actress who gained international recognition as a runner-up on The X Factor UK and as Finland's representative at the Eurovision Song Contest.

Book Saara Aalto
168.8K
Audience Reach

Past Works

Four Reasons

Our values and mission in life are a perfect match, and I was super excited to find a Finnish brand with which I could present Finnish expertise ...

BRAND PARTNERSHIPS

Sony Music UK and Sony Music Finland

According to a Finnish newspaper, Saara Aalto signed with both Sony Music UK and Sony Music Finland. It may not necessary be Syco. http ...

BRAND PARTNERSHIPS

No Fear Music

In 2020 Saara decided to take full control of her career and launched her own record label, “No Fear Music”, and her” No Fear” brand that ...

BRAND PARTNERSHIPS

Raymond Weil

... collaboration with UK X-Factor finalist Saara Aalto. The brand co-hosted a special event alongside Finland's singing sensation, who was one ...

BRAND PARTNERSHIPS
1998

Won Kotka Maritime Festival song contest for children with own composition

MILESTONE
2003

Won Charlotte Church international singing competition with own composition

MILESTONE
2004

Represented Finland in the Golden Stag International Song Contest

MILESTONE
2007

Top three in Talent Suomi

MILESTONE
2012

Second place in The Voice of Finland

MILESTONE
2016

Runner-up in The X Factor UK

MILESTONE
2018

Represented Finland at the Eurovision Song Contest

MILESTONE
2018

Judge on X Factor Suomi

MILESTONE
2019

Third place on Dancing on Ice

MILESTONE
2019

Founded No Fear Music record label

MILESTONE
2021

Starred in We Will Rock You musical

MILESTONE

About

Saara Sofia Aalto was born on May 2, 1987, in Oulunsalo, Finland, into a musical family. She began piano lessons early and wrote her first song at age five. Her foundational musical achievements include winning the Kotka Maritime Festival song contest for children in 1998 with her own composition, and an international singing competition organized in the US in 2003, also with her original work. She represented Finland at the Golden Stag International Song Contest in Romania in 2004. Aalto graduated from the Madetoja secondary school for music in 2005 and continued her studies at the Sibelius Academy and the Helsinki Pop & Jazz Conservatory.

Aalto’s career began to take shape with her participation in reality television competitions and theatrical roles. In 2007, she placed in the top three on “Talent Suomi” (“Talent Finland”). Her stage career includes roles such as Kelsi in “High School Musical on Stage!” and its sequel from 2008 to 2011, and later as Dorothy and Pfannee in “Wicked,” and Mary Magdalene in “Jesus Christ Superstar.” She made two attempts to represent Finland in the Eurovision Song Contest, securing second place in both the 2011 national selection, where she received 40.7% of the public televotes, and again in 2016 through “Uuden Musiikin Kilpailu.” During this period, she also founded her independent record label, Yume Records, with Teemu Roivainen.

International exposure increased significantly when Aalto competed on the thirteenth series of “The X Factor UK” in 2016, finishing as the runner-up. This led to a five-album record deal with Sony Music UK and Sony Music Finland, although she later transitioned to Warner Music Group in October 2017. In 2018, she officially represented Finland at the Eurovision Song Contest with the song “Monsters,” qualifying for the grand final and finishing in 25th place. That same year, she served as a judge on “X Factor Suomi,” mentoring the winning artist. Her participation in the eleventh series of “Dancing on Ice” in 2019 saw her finish in third place. Aalto established her own record label, No Fear Music, in 2019, releasing her “Fairytale – International” EP under it. She also played the lead role in the musical “We Will Rock You” in Helsinki in 2021.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
the vamps mn2s

The Vamps speak to Metro about how the National Lottery-funded project Sound Life changes lives through music

7 years ago
Vanessa NakatexGiving Black Conference+Event Speaker - North America

Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote

1 week ago
Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

2 weeks ago
See all

Frequently asked questions ABOUT BOOKING Saara Aalto

What types of brand work does Saara Aalto do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can Saara Aalto create custom content for our campaign?

Does Saara Aalto do voiceovers or on-camera work?

Can Saara Aalto also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03