Salim Merchant | Booking Agent | Talent Roster | MN2S

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Salim Merchant

Salim Merchant is an Indian music artist and composer, known for his prolific work in Bollywood films and his role as a judge on popular music reality shows.

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Past Works

Styched

Music composer duo of Salim - Sulaiman have inked an exclusive contract for creating their own fashion merchandise label with Styched.

BRAND PARTNERSHIPS

Hoopr Smash

Hoopr Smash partnered with Merchant Records to add 450+ tracks by Salim-Sulaiman to its music licensing platform, including content from their Bhoomi IP.

BRAND PARTNERSHIPS

Merchant Records

Salim and Sulaiman Merchant own this music label, which aims to produce and release diverse music in collaboration with artists.

BRAND PARTNERSHIPS

Chingari

Chingari announced its collaboration with Salim and Sulaiman Merchant's Merchant Records, an initiative started by the musical duo to help artists showcase talent on the short video-sharing app.

BRAND PARTNERSHIPS

Roland

Salim Merchant uses Roland gear, specifically the VP-770 and TD-50, in his music production, concerts, and projects, praising their versatility and sound quality.

BRAND PARTNERSHIPS

Piano studies at Trinity College of Music, London

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details not specified, before 2003

First music composition for a Bollywood film

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2003

Acclaim for film score of Bhoot

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Composed for Neal 'n' Nikki

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2007

Composed for Chak De! India

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2008

Composed for Rab Ne Bana Di Jodi

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2008

Composed for Fashion

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2010

Composed 2010 FIFA World Cup anthem "Africa – You're A Star"

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Remixed Lady Gaga's "Born This Way" and "Judas"

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Judge on Indian Idol Season 5

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Judge on Indian Idol Season 6

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Judge on Indian Idol Junior Season 2

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Coach on The Voice India Season 2

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2020

Launched Merchant Records

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2020

Released collaborative album Bhoomi 2020

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About

Salim Merchant, born on March 3, 1974, is an Indian music artist and composer who, along with his brother Sulaiman Merchant, forms the esteemed music composer duo Salim-Sulaiman. Hailing from Mumbai, the brothers were influenced by their father, Sadruddin Merchant, a composer and veteran of the film industry who led the Ismaili Scouts Orchestra in India. Salim honed his skills on the piano at the Trinity College of Music in London, while Sulaiman pursued tabla training under renowned artists like Taufiq Qureshi and Ustad Zakir Hussain. This diverse musical foundation laid the groundwork for their distinctive sound, blending Indian, Western, and electronic influences.

Salim-Sulaiman began their professional journey composing music for various Indi-pop artists and numerous TV commercials. Their breakthrough in Bollywood came with the film score of “Bhoot,” which earned them critical acclaim. Over the past two decades, they have composed for over 100 Bollywood films, including notable works such as “Neal ‘n’ Nikki,” “Chak De! India,” “Rab Ne Bana Di Jodi,” and “Fashion.” Their compositions have garnered numerous accolades, including Filmfare Awards and Screen Awards for Best Background Score. Beyond film, the duo expanded their reach globally, collaborating with international artists like Lady Gaga for remixes of her songs “Born This Way” and “Judas,” and recording the anthem “Africa – You’re A Star” for the 2010 FIFA World Cup alongside South African singer Loyiso Bala and Kenyan singer Eric Wainaina.

Salim Merchant has also made significant contributions to television as a judge on “Indian Idol” for its fifth and sixth seasons, and on “Indian Idol Junior” season two. He further served as a coach in the second season of “The Voice India.” In 2020, Salim-Sulaiman launched Merchant Records, an independent music label aimed at producing and releasing diverse music by collaborating with various artists. They also developed “Bhoomi 2020,” a collaborative album series that connects with traditional Indian roots through contemporary sounds, involving a large number of musicians and embodying a musical movement.

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Expertise

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Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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