Will McBride

Q: What types of brand work does Will McBride do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Will McBride create custom content for our campaign?

Yes — Will McBride can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Will McBride do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Will McBride also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

United Kingdom
Influencers

Will McBride has established himself as a prominent social media figure, known for his creative short-form video content.

Book Will McBride

635.7K

Audience Reach

Will McBride

Past Works

TikTok

Will McBride is a TikTok star who has gained fame for his willmcb channel. His lip syncs and musical montages often featuring eclectic edits and captions have helped him garner more than 31 million likes.

BRAND PARTNERSHIPS

October 2018

First TikTok post

MILESTONE

Reached over 650,000 TikTok followers

MILESTONE

Accumulated over 30 million TikTok likes

MILESTONE

About

Will McBride is a social media personality from Reading, UK. He gained recognition through his TikTok channel, ‘willmcb,’ where he shares short, edited videos. His content often features him dancing and lip-syncing to popular music. McBride’s editing style and use of captions have contributed to his online presence. He started his TikTok channel in October 2018.

Over time, McBride’s channel accumulated a significant following. As of a recent update, he has over 768,000 followers and more than 30.9 million likes on TikTok. His videos sometimes include his younger sister. Beyond his entertainment content, McBride also uses his platform to support social causes, linking to resources for various petitions and initiatives.

His career progression on social media began with consistent content creation and engagement with trending sounds and concepts. This strategy led to a rapid increase in his audience and overall online influence. His work on TikTok has allowed him to build a personal brand and engage with a broad audience.