Yasmin Maya

Yasmin Maya, also known online as BeautyyBird, began her career in makeup by creating content during a period in her life when she was awaiting her U.S. residency papers while in Mexico. She launched a YouTube makeup channel where she shared tutorials focused on techniques such as contouring and applying false eyelashes. Her content quickly gained traction, leading to a significant increase in her online following. Over time, she cultivated a community of millions of subscribers and followers across various social media platforms.

In 2021, Maya leveraged her influence and personal experiences to found her own beauty brand, Birdy Lashes. The brand was established with the goal of making eyelashes accessible and easy to apply for a broad audience. Her entrepreneurial endeavor was partly inspired by her own burn incident with false lashes and her desire to demonstrate to her daughter that hard work can lead to achieving dreams. Birdy Lashes also integrates Maya’s Mexican heritage into its brand identity, as evidenced by a teaser video filmed in Tijuana featuring a charro-inspired suit.

Currently, Maya maintains an active presence on social media with millions of followers. Through Birdy Lashes, she aims to provide high-quality products that are inclusive and representative of various cultures. The brand has developed popular products, including the “Gemini” and “Bare” lashes, which have become bestsellers amidst a competitive beauty market.