Zahida Allen is a model and reality television personality known for her appearances on 'Ex on the Beach' and 'Geordie Shore'.
Zahida Allen signed with TOTO PR, a public relations agency, indicating her professional representation for media and brand engagements.
Zahida Allen has partnered with Fashion Nova, a popular online fashion retailer, as indicated by her Instagram profile where she tags the brand.
Zahida Allen's Instagram profile indicates a partnership with HB London, likely a brand collaboration or endorsement.
Zahida Allen is associated with Metamorfosi.ofc, as featured on her Instagram account, suggesting a brand association or endorsement.
Zahida Allen attended the launch party for Claudette The Brand at Gigi's, Hoxton Square, London, on February 27, 2019, indicating her presence at brand events.
Zahida Allen was born on June 1, 1994, in Newcastle, Tyne and Wear, England, UK. Her public profile began to rise in 2012 when she won the England final of the Miss Earth competition, an event that highlighted her early career as a model. This experience provided a foundation for her future endeavors in the entertainment industry, leading to her involvement in reality television. Her participation in beauty pageants demonstrated an initial capacity for public presentation and competition.
Allen’s career in reality television commenced with her appearance on the sixth season of ‘Ex on the Beach’ in January 2017. Following this, she joined the cast of the fourteenth season of ‘Geordie Shore’ in the same year, where she remained part of the cast until 2022. Both shows are known for documenting the personal lives and relationships of their participants. These roles established her as a recognized personality in the genre, providing her with a platform to expand her public presence. She has also been credited for her work as an actress and in the makeup department for the TV series ‘TryLife’, with roles in 2012 and 2021 respectively, demonstrating a broader engagement with television production.
More recently, Zahida Allen announced the birth of her first child, Zyra, on June 13, 2025. She shared this news via Instagram, noting that her daughter was born on May 6, 2025, weighing 7lbs. This personal milestone marks a significant development in her life, which she has publicly shared with her followers. Throughout her career, Allen has used her platform to engage with her audience, sharing personal life events and professional developments.
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