When a beloved product changes and consumers notice, brands face a crucial moment.
For Degree, that moment came when longtime fans realized the scent of their iconic Cool Rush deodorant wasn’t the same. Fans began reminiscing about the signature freshness they missed, sparking an outpouring of requests across social media to bring it back.
First thing they did right? Degree listened. “Degree relaunched the OG Cool Rush scent due the response from consumers to bring back the original. They loved and missed it!” The brand relaunched the OG Cool Rush scent and with the help of MN2S teamed up with talent Boston Rob – a familiar face to share the news.
“The campaign’s tone highlighted Degree’s commitment to listening to its consumers by bringing back a beloved scent based on their feedback. The creative direction leaned into authenticity and nostalgia, showing that the brand values loyalty and trust while celebrating consumer passion.”
Why Relaunch and Why Boston Rob?
Not only is Boston Rob a real-life Degree Cool Rush user, but he also brought both mass recognition and cultural relevance. His larger-than-life personality and nostalgic appeal made him a natural fit for the Cool Rush story – a campaign about confidence, resilience, and staying power.
“The team was already a huge fan of Rob, widely recognized for his strategic gameplay, competitive spirit, and larger-than-life personality. His reputation for being clever and resilient made him the perfect match for the Cool Rush story, which is all about bringing back a classic that has stood the test of time. Rob’s authenticity and strong fan connection allow the campaign to feel fun, memorable, and aligned with Degree’s bold, confident brand values.”
Second thing they did right? Selected Talent that resonated with their brand values.
The result?
The partnership helped re-energize conversation around Cool Rush, sparking excitement among both long-time fans and new audiences discovering the scent for the first time.
“The feedback was overwhelmingly positive.” The main goal has been simple: create awareness that the OG Cool Rush scent is back. The post saw high social engagement, thanks to Rob’s strong personality, humor, and connection with fans.
Fans have embraced the return of the scent, and many have shared their excitement online. Rob’s effort and the dedication he puts into his production have stood out in particular. As the Degree team explained, “Overall, Rob’s production and effort were outstanding. We work with many stars and creators, but the team especially appreciated the care and hands-on approach he brought to his content. He really helped shape this collaboration into a stand-out success.”
Following the first collaboration in May of 2025, which captured wide attention, Rob and Degree are rolling out a new, playful campaign that spotlights the Cool Rush spray demonstrating product versatility within the Cool Rush family (stick + spray) and reinforcing the product’s signature scent and performance.
Fans can see the new Degree Cool Rush spray reelon Rob’s Instagram, supported by story frames and boosted placements. Fans can also expect to see Rob highlighting another one of his favorite Degree Products – Degree Ultraclear Black & White stick – to roll out on his TikTok later this month. The overall campaign will maintain a light, entertaining tone while clearly communicating the performance and scent strengths of Degree’s product lineup.
“There were not many challenges, and the highlights were Rob collaborating with the Degree team to bring his own idea to the table, we think this is what made the content so successful.”
This spirit of collaboration has been one of the most rewarding aspects of the partnership. Rather than just appearing in one post for the campaign, Rob has helped shape it, making the content more authentic and engaging.
Key Learnings
As the campaign continues to run, Degree is carrying this lesson forward. “Continue to let talent bring their own creative ideas to the table! We feel this is when we see the strongest pieces of content.”
Giving talent space to bring their own creative voice leads to stronger, more authentic work, a strategy that is proving successful in Deggre’s ongoing campaigns.
Continuing to collaborate with familiar faces like Boston Rob helps build trust, deepen fan connection, and keep momentum alive across campaigns. This kind of continuity shifts perception from a single sponsored appearance to an authentic, ongoing relationship – one that strengthens brand love and recall over time.
For Degree, the Cool Rush relaunch wasn’t just about bringing back a scent – it was about reigniting a cultural moment. By pairing consumer listening with nostalgic, personality-driven storytelling, the brand turned a product request into a celebration that reminded fans why Degree remains a trusted part of their routines.
“We were thrilled to see how much passion there still is for Cool Rush,” said Christopher Symmes, head of marketing at Degree US. “Bringing it back was about honoring that connection – and working with Boston Rob let us celebrate the moment in a way that felt genuine, nostalgic, and fun.”