Connecting Beauty Brands with Influential Voices for Maximum Impact
At MN2S, we specialize in facilitating impactful brand partnerships that bring together global brands such as brands from the beauty industry and influential personalities. Our collaborations enhance brand visibility, foster consumer engagement, and align brands with influential voices and personalities in the industry. Here’s a look at some of the exciting partnerships we have facilitated in the beauty and personal care sector.
Aligning with brand values: Maria Nila x Madelaine Petsch
Maria Nila, the renowned vegan and cruelty-free haircare brand, teamed up with actress Madelaine Petsch to advocate for sustainable beauty. The partnership focused on highlighting Maria Nila’s commitment to eco-conscious haircare, with Petsch sharing her passion for ethical beauty solutions. Madelaine commented: “Anyone who knows me, knows how much I care about animals and the sustainability of our planet, that’s why i’m so excited to be partnering with @marianilastockholm, a vegan hair-care company that puts both of those first and makes my hair look and feel healthy.” She’s the perfect fit as she has participated in awareness campaigns for PETA, while advocating for the cause online and is herself a vegan. Read more
Reaching your target audience: Maybelline x Elyanna
Global cosmetics powerhouse Maybelline partnered with rising singer Elyanna to connect with a younger, trend-savvy audience. Taking part in a campaign centered around Ramadan, Elyanna is a Lebanese-American pop singer and songwriter, known for her soulful voice and emotive performances. This collaboration brought together beauty and music, showcasing Elyanna’s signature style while promoting Maybelline’s innovative product range. As Maybeline linked this campaign with Ramadan, Elyanna’s heritage, and following made her the perfect fit to align with their targeted audience. Read more
Using experts for expert products: Ohkee Makeup x Jessica Vu & Seo Ok
Ohkee Makeup, known for its artistic and high-performance products, collaborated with beauty influencer Jessica Vu and celebrity makeup artist Seo Ok. Her fresh, youthful aesthetic perfectly complements Sooador Ohkee’s reputation for high-quality, precision-made brushes. This collaboration aligns seamlessly with Jessica’s beauty-focused content, as well as her passion for flawless makeup application.This exclusive campaign emphasized cutting-edge makeup trends and high-quality formulations, resonating with makeup enthusiasts worldwide. Read more
Reaching the correct market: Essence Makeup x KathleenLights
Essence Makeup, known for its affordability and vibrant products, partnered with beauty influencer KathleenLights for a campaign showcasing their budget-friendly makeup line. KathleenLights, with over 4 million YouTube subscribers, created a dedicated video trying out Essence’s products and highlighting their quality and affordability. Her authenticity and approachable style make her a trusted voice in the beauty community, influencing product trends and consumer choices. Available in most US drugstores, Essence Makeup gained significant exposure, with the video amassing nearly 100k views in under a month. Read more
Relating to personal experiences: La Roche-Posay x Keke Palmer
La Roche-Posay partnered with actress and advocate Keke Palmer to promote skin health and awareness, leveraging her influence to highlight their dermatologically-tested products. As someone who has openly shared her skincare journey, Keke was an ideal fit for the brand. She appeared at DermLive 2023 in Paris, where she discussed hyperpigmentation with La Roche-Posay’s Brand President and expert dermatologists. The panel explored the condition’s impact on quality of life and featured an exclusive reveal of a new epidemiological study, reinforcing the brand’s commitment to science-backed skincare solutions. Read more
Choosing the Right Talent to Represent Your Brand
Selecting the perfect brand ambassador is crucial for creating authentic and impactful campaigns. Brands must consider factors such as audience alignment, personal values, and engagement levels when choosing talent. A well-matched partnership ensures credibility, enhances brand messaging, and fosters genuine consumer trust. The success of our collaborations demonstrates how strategic talent selection can amplify a brand’s reach and create meaningful consumer connections.
Strengthening Brand Influence Through Authentic Partnerships
At MN2S, we understand the power of authentic storytelling in brand collaborations. By connecting leading beauty brands with influential voices, we create compelling narratives that resonate with audiences and drive meaningful engagement. Our expertise in fostering strategic partnerships ensures brands achieve maximum exposure and long-term consumer loyalty.