Scaling Global Skincare Through Strategic Influencer Partnerships
Medicube, a rapidly growing Korean skincare brand, aimed to expand its international presence while reinforcing credibility in a highly competitive global K-Beauty market. The brand faced the dual challenge of increasing awareness among target audiences and building trust in a crowded space where authenticity is crucial. A key part of this challenge was identifying and connecting with the right influencers who could represent Medicube in a genuine and engaging way.
MN2S was brought in to address this challenge by not only sourcing influencers but also facilitating direct communication between Medicube and creators, ensuring that each partnership aligned with the brand’s science-backed, premium identity. “They initially approached us for Jeffree Star, and following that partnership, I continued discussing additional opportunities with them. They were pleased with the influencers I recommended and ultimately chose to collaborate with them.” MN2S Team member.
MN2S took a strategic, repeatable approach to influencer partnerships, acting as both a connector and facilitator. The agency identified influencers whose audiences closely matched Medicube’s target market and then introduced them directly to the brand, smoothing the path for authentic collaboration.
Rather than simply executing campaigns, MN2S advised on content strategy, ensuring that influencer storytelling remained genuine and aligned with Medicube’s brand values. By managing multiple campaigns over time, MN2S created a cumulative effect, where each partnership built on the last to strengthen Medicube’s international presence, making this Korean Skincare brand visible in North America.
The Collaborations
MN2S facilitated the partnership, connecting Jeffree Star directly with Medicube for a campaign centered on the brand’s Booster Pro device. The content, shared on TikTok, showcased the product in action, leveraging Jeffree Star’s massive global following to elevate brand awareness and establish credibility on an international scale. This campaign demonstrated MN2S’s ability to connect Medicube with top-tier influencers and maximize global reach. Jeffree Star was the most successful, of the 3 collaborations the content has been viewed on TikTok more than 34 million times, 300K likes, 36k bookmarks all on TikTok.
Following this, MN2S facilitated a partnership with Kylie Dickson, a lifestyle and beauty influencer with a highly engaged audience. By introducing Kylie to Medicube and guiding the campaign strategy, MN2S helped her create authentic review-focused content for Instagram and TikTok. Her posts offered a relatable, genuine perspective on the brand’s bestselling products, increasing engagement and reinforcing Medicube’s positioning as a science-driven skincare brand. Kylie Dickson bringing in 324K views on IG, 6k likes / 200k views on TT, 5k likes.
MN2S also arranged a collaboration between Shima Katouzian, a bilingual beauty and lifestyle influencer with a strong international following and Medicube. Through the partnership, Shima shared her genuine experience with Medicube’s skincare range via social-media content (such as an Instagram reel), giving her audience an honest, informed glimpse into how the brand’s products perform. Resulting in 2.2M views on IG, 68k likes / 200k views on TT, 2k likes. Her background in makeup artistry and her own beauty brand added credibility to the reviews, helping Medicube reach a wider and more diverse audience. In doing so, the campaign reinforced Medicube’s identity as a science-driven K-beauty brand, while allowing it to connect authentically across both Eastern and Western beauty communities
The Result?
Through these repeated, strategically facilitated collaborations, MN2S helped Medicube expand its international reach and strengthen credibility with skincare audiences. By connecting the brand with both high-profile influencers like Jeffree Star and lifestyle-focused creators like Kylie Dickson and Shima Katouzian, MN2S enabled Medicube to consistently deliver authentic, impactful content. These partnerships have also created a repeatable model for influencer selection and campaign execution, setting the stage for continued growth and engagement in global markets.
The partnership between MN2S and Medicube demonstrates that facilitation and strategic guidance are as important as campaign execution. By repeatedly sourcing and connecting the right influencers, MN2S has helped Medicube build credibility, maintain authenticity, and scale internationally. Repetition reinforces trust and recognition, while careful audience alignment ensures that campaigns resonate with the right consumers. Authentic storytelling through influencer content proves to be far more effective than standard promotions, and each collaboration lays the foundation for future success.
For Medicube what this means is that the more their products are visible in the American market the more they will expand their client bases.