TikTok’s whataboutaub creator Aubree Jones has joined Norse Organics after finding a formula that works across her whole family.
Norse Organics has partnered with TikTok creator Aubree Jones for a campaign built around one of the most relatable subjects in skincare: a big family, breakouts and the search for something that actually works for everyone under one roof.
Known online as whataboutaub on Instagram and @whataboutaub on TikTok, Aubree shared the news directly with her audience, telling followers she was “so happy” to have found Norse Organics for her kids. In the accompanying video, she explains that after seven children, teenage acne caught her off guard when her preteen started breaking out. She reached for Norse Organics, the breakouts cleared, and she was surprised to find a formula that works for the whole family. That framing matters. This is not a campaign about one person’s skincare routine. It is a mother of seven speaking to an audience of parents managing exactly the same thing.
The campaign runs across two formats. Aubree posted an organic Instagram reel to her own feed, tagged clearly as a partnership, giving her audience a first, look at Norse Organics. Alongside that, the brand is running the content as a paid campaign, extending its reach through targeted advertising while keeping the creative rooted in Aubree’s own voice. That combination, organic reach plus paid amplification, gives Norse Organics credibility on Aubree’s feed as well as performance reach well beyond it.
Who Is Aubree Jones?
Aubree Jones made her TikTok debut in April 2020 and has since built a following of more than two million people around unfiltered family life in Utah. Her content ranges from everyday parenting moments to recurring bits like dancing in a hippo costume, and she has become known for a warmth and honesty that resonates strongly with other parents. She and her husband Josh welcomed their seventh child in 2025, and alongside her content career, Aubree also works as a motivational speaker.
Why Aubree Jones Is the Right Fit for Norse Organics
Norse Organics has built its recent campaigns around family-first storytelling, previously partnering with Jennie Garth on a teenage acne campaign framed through a mother’s perspective. Aubree extends that same approach, but with the added scale of a genuinely large household.
Her audience trusts her precisely because she does not present as polished or aspirational in the traditional influencer sense. That matters for a skincare brand trying to cut through scepticism in a crowded acne category, where audiences respond better to a creator who feels like a friend managing the same daily chaos than one who feels like an advert.
The preteen breakout story does a lot of work here. It is specific, unscripted-sounding and instantly familiar to any parent who has watched a child hit puberty. Pairing that with a formula that works for the whole family reinforces the idea that Norse Organics fits into real family life, not just a single skincare routine.
About Norse Organics
Norse Organics is a Norwegian-inspired skincare brand built around Arctic botanicals, including wild mountain marigold, sea buckthorn, rosehip and thistle, combined with natural beeswax. The brand’s positioning centres on ingredients sourced from plants that survive extreme cold and short, intense growing seasons, which it says results in higher concentrations of active nutrients than conventionally farmed alternatives.
Its bestselling Kill Acne & Redness Ritual targets breakouts, redness and inflammation through a waterless, fragrance-conscious formula, and the brand backs its products with a money-back guarantee. Norse Organics has grown a loyal customer base largely through creator-led marketing, having previously worked with MN2S and talent including Jennie Garth on family-focused acne storytelling.
A Wider Shift in Skincare Marketing
Aubree Jones’s involvement reflects a broader move in skincare marketing away from traditional beauty influencers and towards creators whose value lies in trust rather than expertise. For acne treatment specifically, a category where consumers have grown wary of exaggerated before-and-after claims, a recognisable parent managing real family skin concerns does more to build credibility than a polished campaign ever could.
MN2S booked Abree Jones and secured her involvement in the Norse Organics campaign, connecting the brand with a family creator whose organic and paid content both carry the same authentic tone that made her worth booking in the first place.