A Clean Beauty Collaboration Reaching New Audiences Through Strategic Campaign.
Frøya Organics, the Norwegian skincare brand known for its commitment to natural ingredients and Nordic simplicity, has launched a new campaign in collaboration with award winning singer, actress and podcast host Jana Kramer. The partnership aims to introduce Frøya Organics clean skincare essentials to a wider audience while aligning the brand with a trusted and influential public figure.
Rather than posting content directly on her social feed, Jana has granted Frøya Organics permission to run paid advertisements through her Instagram and Facebook accounts. This method, known as whitelisting, enables the brand to reach Jana’s audience with added credibility while maintaining full control over creative testing, targeting and campaign performance.
About Frøya Organics
Frøya Organics is a Norwegian skincare brand committed to using only natural ingredients that nourish and protect the skin. Inspired by the purity of Nordic landscapes, the brand focuses on transparency, simplicity and gentle effectiveness in each formulation.
Why Jana Kramer Is a Strong Fit for the Frøya Organics Campaign
Jana Kramer is an award winning singer, actress, bestselling author and host of the popular podcast “Whine Down.” With a career spanning television, film and music, she has built a strong and loyal following who connect with her authenticity, openness and lifestyle focused content. Jana is known for sharing honest conversations around wellness, self care, motherhood and personal growth, making her a relatable and trusted voice among millions of women. Jana’s personal brand centers on wellness, balance and taking a natural, mindful approach to beauty and self care. Her audience looks to her for genuine recommendations and values her transparency when it comes to the products she uses in her daily routine.
Her alignment with clean living, her trustworthy online presence and her highly engaged community make her an ideal partner for a brand like Frøya Organics that focuses on natural ingredients, Scandinavian simplicity and gentle, effective skincare.
Authentic Content from Jana Kramer
As part of the collaboration, Jana produced videos along with three still images showcasing her experience with Frøya Organics creams. Her content reflects her genuine appreciation for products made with natural, high quality ingredients and aligns seamlessly with the brand’s ethos of clean, uncomplicated skincare. Because whitelisted content does not appear on Jana’s public feed, the campaign remains fully performance driven. This gives Frøya Organics the flexibility to optimize ads in real time, refine audience targeting and scale messages that resonate with consumers who prefer natural, ingredient focused skincare.
