Bringing Global K‑Beauty to New Audiences
Founded in 2014, Medicube blends dermatologist-tested skincare with innovative, high-tech at-home beauty solutions. Their offering spans treatment-oriented skincare, such as the “Zero Pore” line targeting enlarged pores, oil control, and skin texture, alongside advanced beauty devices designed to replicate clinic-grade results from home. This dual approach has helped Medicube rapidly expand internationally and cement itself as a trusted name within the global K‑beauty movement
About Shima Katouzian
Shima Katouzian is a beauty and lifestyle influencer with a large, engaged following across social media. As a content creator fluent in both Farsi and English, she brings a unique cross-cultural perspective and authentic voice to her work. Her background in makeup artistry and her own makeup brand, Bodomakeup, driven by personal storytelling and empowerment, gives her an informed foundation when discussing skincare and beauty routines, and making her the perfect person to discuss this product and its efficiency.
The Collaboration
As part of Medicube’s expanding collaboration portfolio, Shima Katouzian recently partnered with the brand to showcase their skincare range via social media, including an Instagram reel that highlights her personal experience with some of Medicube’s signature products. This collaboration continues Medicube’s recent track record of influencer-led campaigns designed to reach diverse global audiences.
Why This Partnership Matters
Shima Katouzian’s bicultural background and bilingual audience allow Medicube to reach a broader and more diverse demographic than many traditional Western-driven campaigns. With her roots in makeup artistry and her own beauty brand, Shima brings credibility and practical insight, offering followers a trustworthy perspective on real-world skincare results. This aligns seamlessly with Medicube’s emphasis on science-backed skincare, creating a natural synergy between Shima’s honest, informed beauty content and the brand’s mission, which resonates strongly across both Eastern and Western beauty communities. With this collaboration, Medicube reaffirms its commitment to bridging global beauty standards and bringing K‑beauty innovations to a wide audience. For Shima Katouzian, the partnership not only highlights the versatility of her influence but also underscores her role as a beauty storyteller, one who connects skincare technology with real, relatable experiences.
As the beauty world continues to evolve, cross-cultural collaborations like this could set a precedent for how K‑beauty brands engage with diverse influencer voices, blending tradition, technology, and personal narrative to create deeper connections with global consumers.