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The brief writes a person. The household buys as a group. Every brand brief starts the same way. Pick an age. Pick an income bracket. Pick a face to put...

Scottish tennis coach Judy Murray joined Made in Chelsea star and Candy Kittens founder Jamie Laing for a London filming day, resulting in a collaborative Instagram post that blends sporting...

Big Technology founder Alex Kantrowitz lent his journalistic credibility to Gravitee’s new documentary, helping the enterprise software brand turn a complex AI governance problem into essential viewing for the tech...

A single talent booking sparked a three-pronged partnership spanning song rights, press and a live watch party series for Pukka’s biggest ever World Cup campaign. Some brand partnerships need months...

Jason Derulo and Grammy-nominated hitmaker Natasha Bedingfield to headline the Great Neck Park District’s inaugural Park-a-Palooza, marking the fifth consecutive year MN2S has delivered top-tier talent for the community’s flagship...

The fastest-looking brands during a viral moment or talent usually moved months before it happened A shock scoreline lands. A finale breaks the internet. A moment nobody planned for suddenly...