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Scotland's most decorated track and field athlete swapped the relay baton for the keynote stage, delivering a session on resilience and high performance to senior wealth management professionals at Citywire's...

The Endorsement Deal Is Dead. Long Live the Co-Owner. Something fundamental has changed in how the most commercially sophisticated celebrities work with brands. And most marketing briefs have not caught...

The industry's biggest stage just picked a side This month, the ad industry's most-watched festival opened on the French Riviera, and the real headline isn't a new ad format or...

England's most-capped player joins forces with YourParkingSpace, turning his rugby credibility and For The Love Of Rugby podcast into a relatable, BENY10-driven matchday parking campaign for fans. Every rugby fan...

From Hollywood action stars commanding virtual tanks to TV actors endorsing mobile puzzle games, celebrity partnerships have become one of the most commercially potent strategies in gaming marketing, and the...

Global beauty icon Nikkie de Jager teams up with K-beauty brand MISSHA for a TikTok campaign that builds on the viral momentum started when Cardi B made the M Perfect...