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Why brands are putting A-listers on the payroll, titles included Jennifer Lopez updated her LinkedIn. She's now CEO and pilot at Air Cruz. Gillian Anderson has a new title too,...

Life Uncut co-host and ToniMay founder Laura Byrne teams up with Lyka Pet Food for an Instagram Stories campaign that turns ordinary dog mealtimes into trusted, conversion-ready content. Some brand...

Mexican football icon Gerardo Torrado joins USMNT legend Taylor Twellman in a shoppable Amazon campaign that turns General Mills snacks into World Cup matchday staples. This summer’s FIFA World Cup...

Comedy creator Nikki Howard channels the workplace overachiever everyone recognises, turning Synthesia's translation, training video, and survey tools into the engine of one very relatable joke. Every office has one....

Scotland's most decorated track and field athlete swapped the relay baton for the keynote stage, delivering a session on resilience and high performance to senior wealth management professionals at Citywire's...

The Endorsement Deal Is Dead. Long Live the Co-Owner. Something fundamental has changed in how the most commercially sophisticated celebrities work with brands. And most marketing briefs have not caught...