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When the talent on stage grew up in the same organisation that benefits from the fundraiser, you are not simply booking a headline act. You are booking a living proof...

Retired UFC legend Dustin Poirier brings raw, first-person credibility to Norwegian men's wellness brand Primal Viking in a whitelisting campaign centred on all-natural, animal-based testosterone support. There is a version...

The playbook that built Nike, Adidas and Red Bull didn't start with posts. It started with people. Those brands didn't sign athletes for a campaign. They signed them for a...

Actress, activist, and entrepreneur Sophia Bush joins Norwegian organic skincare brand Frøya Organics as a brand partner. Frøya Organics has partnered with actress, activist, and entrepreneur Sophia Bush for a...

Dr. Tara has joined the new season of 90 Day Fiancé: The Last Resort as the show’s newest relationship and intimacy expert. Premiering June 1 on TLC, the hit reality...

Why Eurovision is the most underused platform in brand marketing and how talent is the way in The Grand Final of Eurovision 2026 airs this Saturday, 16 May in Vienna....