Real Talk, Real Laughs, Real Advice
On 21st May 2026, MN2S Label Services joined Berklee College of Music’s International Career Center (ICC) for the annual Company Spotlight, and this year was the biggest edition yet. With a record roster of 12 industry partners spanning distribution, live entertainment, publishing, sync, and music technology, the event brought together over 60 students per session with some of the most exciting companies operating in the global music industry today.
MN2S was presenting for the first time, and what followed, especially in the breakout session, was one of the most enjoyable industry conversations we’ve had in a while. No suits, no corporate scripts, no inflated promises. Just a genuinely warm, funny, and open exchange with a group of artists who asked brilliant questions and weren’t afraid to push back. Exactly the kind of energy we love.
What is the Berklee Company Spotlight?
Organised by Berklee’s ICC, the Company Spotlight is an annual online event designed to bridge the gap between music education and the real industry. Companies present directly to students, covering their business model, the departments they run, and the kinds of roles and internships they offer. It’s fast-paced by design: each company gets just two minutes in the main session, then students are free to move between breakout rooms for more intimate, one-on-one conversations with industry professionals.
This year’s companies included: Concord, Splice / Spitfire Audio / Pressure Cooker Studios / Warner / The Music Station / MassiveMusic / AWAL / Peermusic / Sala OFF / Sizzer / Live Nation / MN2S / Sound Diplomacy.
Past editions have led directly to internships and job offers, including placements at Peermusic and Musiversal. The 2026 edition looks set to continue that track record, and if the quality of students in our breakout room is anything to go by, the industry is in very good hands.
Two Minutes to Say Everything (Almost)
Two minutes is not a lot of time. Ask anyone who’s tried it. But Megan and Georgie made it count, covering the essentials: MN2S Label Services is part of a company that’s been in the industry for over 30 years, with roots in talent booking, gigs, brand partnerships, adverts, and a growing focus on digital music distribution and education. The label services arm exists because of a founding frustration that still drives everything we do: great music deserves an audience, and the barriers between the two shouldn’t come down to money or connections.
Georgie covered the practical side: real-time finance tracking via the Curve platform, direct delivery to Spotify, Apple, Beatport and Traxsource, and a dedicated support team for every artist and label on the roster. As a dance music specialist with priority access to key platforms and weekly pitching directly to curation teams, MN2S offers something that goes well beyond a standard upload-and-forget distribution service. Megan flagged the wider picture, sync, licensing, brand partnerships, the ability to connect artists with film and advertising, and invited anyone curious to come find them in the breakout room.
The Breakout Room: Thirty Minutes of Honest Industry Chat
If the main session was the trailer, the breakout room was the film. Students came in with real questions, not the rehearsed kind, and the conversation that followed was open, funny, and at times surprisingly candid. The tone was set from the start: this wasn’t a sales pitch, and nobody was pretending otherwise. Megan and Georgie spoke as people who are actively in the industry, doing the work, navigating the same landscape these students are about to enter, with the scars, the laughs, and the hard-won perspective to prove it.
What made it work was the absence of pretence. No inflated claims, no guaranteed outcomes, no polished talking points. Just two industry professionals being straight with a room full of emerging artists about what it actually takes, and what MN2S can genuinely offer along the way.
“How are you different from other distributors?”
This was the question the room kept returning to in different forms, and Georgie’s answer was grounded in three things: specialism, relationships, and mutual investment. As a dance music specialist, MN2S has spent years cultivating direct lines into the platforms and curators that matter most in that space, Beatport, Traxsource, the key Spotify dance editorial teams. Those relationships aren’t the result of an algorithm. They come from two decades of showing up.
Megan put the financial model plainly: unlike the self-serve platforms charging a monthly fee regardless of how your music performs, MN2S earns when you earn. No upfront fees, a deliberate decision by CEO Sharron Elkabas, rooted in his own experience as an emerging artist who found the barriers to getting music out there deeply frustrating. It’s a founding principle, not a sales pitch. And it means that when MN2S takes you on, they have every reason to be genuinely invested in what happens next.
“If we signed you and simply moved on, that wouldn’t work for either of us. The whole point is that we’re here to hold your hand through the process, help you grow, and make sure the relationship is worth something for both sides.” – Megan Blythin, Marketing Manager, MN2S
“What’s your niche? What are you actually good at?”
Dance music is where MN2S has its deepest roots and its strongest relationships, and Georgie didn’t dress that up. The company’s original DNA is in electronic music, and that history translates into genuine priority access: weekly features on key dance platforms, direct conversations with curation teams, and a tight community of artists, labels and DJs who regularly collaborate and support one another. That community feel is something you simply can’t replicate by signing up to a self-serve platform and hoping for the best.
But the specialism doesn’t mean closed doors. All genres come through MN2S, and the wider company’s reach, talent booking, brand partnerships, sync, means that an artist distributing through MN2S Label Services is connected to a much bigger network than distribution alone would suggest. It’s the combination of depth in one area and genuine breadth across many that makes the offer distinctive.
“How does the distribution actually work day to day?”
Students asked a lot of practical questions about the mechanics, and Georgie walked through it clearly. The Curve platform gives artists real-time visibility of where their revenue, download income and sync earnings are coming from, no waiting on a quarterly statement to find out how a release actually performed. Direct delivery goes to all major DSPs, and regional distribution is also an option for artists building a local fanbase before going global.
On onboarding: once you’re signed, there’s a call to go through release strategy, timelines, and content advice together. A real person, not an FAQ page. If you’re not sure where to start, that’s fine, that’s exactly what the call is for.
“What could working with or for MN2S as an intern actually look like?”
This drew the most candid exchange of the session, and some of the biggest laughs. Megan was upfront: there isn’t always a set role open, but MN2S has consistently found ways to bring people in through university partnerships, ad hoc placements, and flexible arrangements built around what a student actually wants to get out of the experience.
“Whenever I bring someone new in, I always ask: what do you want to get out of this? Because the most important thing to me is that we’re both getting something meaningful from it. There will always be useful work to do, but I’d rather make sure it’s genuinely helping your career at the same time.” Megan then offered her own path as evidence: a background in theatre, time spent in an art gallery, and now running marketing for a global music company, currently while also studying for a business analyst qualification alongside her role, with a growing focus on AI. The point being that careers in this industry rarely travel in straight lines, and that’s not a disadvantage. Transferable skills, genuine curiosity, and a willingness to keep learning are often worth more than a perfectly linear CV.
“The industry is always changing, and that’s exciting, not scary,” she told the room. “I’m currently implementing AI tools into how we work and training in business analytics on top of everything else, because staying curious and acquiring new skills is never wasted. Even when you feel like you’re already in the industry, there’s always more to learn. Especially now.”
Georgie is the same story told differently, a working DJ with a regular gigging schedule, performing at Miami Music Week and in Amsterdam in recent months, using distribution as the passive income layer running quietly beneath an active performance career. Megan uses him as a case study constantly, and with good reason. “I’m there when he goes to do a gig saying, ‘Please tell me you’ve filmed this. Please tell me there are photos. Because I will not be impressed otherwise.'” He always delivers.
“How do I actually grow my audience?”
This sparked the most animated stretch of the session. Megan’s answer centred on what she called cross-pollination, the strategic case for collaborating with artists in adjacent or even contrasting genres to unlock each other’s audiences. She pointed to examples from MN2S’s LCCM partnership: classical musicians working with house producers, building something neither could have made alone and reaching listeners neither would have reached independently.
“If two artists with complementary audiences collaborate, each of you gains access to the other’s following immediately. The overlap might surprise you.” She paused. “Georgie and I collaborating on a post, on the other hand, would probably just confuse everyone, my audience is largely ex-theatre kids now in their thirties. I’m not sure that’s the crossover he’s going for. But the principle holds.”
The serious point underneath: the students in that Zoom room, from every corner of the world, every genre, every discipline, are not just classmates. They’re each other’s first industry network, and the collaborations built now could define the careers ahead. That’s not a motivational line. It’s just how the industry works.
No False Promises. Just Honest Partnership.
If there was a single thread running through everything MN2S said in that breakout room, it was this: we’re not here to tell you it’s easy, and we’re not here to make promises we can’t keep. We’re here to do the work alongside you, and we’ll only do that properly if you’re doing the work too.
Megan put it plainly when a student asked about what success actually looks like through MN2S: “Distribution is passive income, it’s the revenue running in the background while you’re out gigging, networking, meeting people, and building your career the hard way. We can absolutely help with that side of things, and we will. But you’re probably also going to need a day job for a while, and there’s no shame in that. Both Georgie and I perform in our own ways outside of this company. Here we are today. It takes time. The most important thing is to let yourself learn, let yourself enjoy the process, and build something real, and if we can support the passive income side of that through royalties and distribution, we absolutely will.”
“Think of us as your personal trainers. We’ll put in the work, push you in the right direction, and make sure you look good doing it. But you still have to show up to the gym.”
Megan Blythin, Marketing Manager, MN2S
On what MN2S looks for when deciding who to work with, Megan was equally direct: “We’re looking for artists we genuinely believe in. Do we think they have something? Do we think there’s commercial potential? Do we think that with the right guidance, they could really get there?” The hard nos are straightforward, AI-generated music, copyright issues, anything hateful. But beyond that, the bar is authenticity, substance, and the willingness to show up and put in the effort. MN2S will match that energy. They won’t manufacture it.
Why MN2S Keeps Showing Up for Education
The Berklee Company Spotlight sits within a broader and growing commitment to music education that has included guest lectures at LCCM, attendance at careers days and freshers’ weeks, the inaugural MN2S Music Business Award, and a recent partnership with Sound Collective. The through-line in all of it is the same belief that drove two brothers to build a company in the first place: that talent shouldn’t be held back by a lack of access.
“At MN2S, we’ve always believed that the gap between education and the industry shouldn’t exist. We’re not just here to talk about the industry. We’re here to open doors into it.” After a session like the one we had at Berklee, that’s not a marketing line. It’s just a statement of fact.
In Their Own Words: A Student Perspective
Tatiana Rodrigo is a Producer-DJ, Vocalist and Model based between The Philippines and Spain, currently studying at Berklee Valencia. She attended the Company Spotlight after a recommendation from McKinley Short at Berklee’s International Career Centre, who felt MN2S was the right fit for the transition Tatiana is making from DJ to full artist and electronic music producer. She came to the breakout room, stayed as long as she could, and was kind enough to share her thoughts afterwards.
“I was intrigued by the presentation and their offer to provide a more hands-on approach to growing your career, in regards to both social media and distribution. Georgie and Megan were easy to chat with and wonderful to get to know. It was already a major plus getting to meet the people who would support me if I decided to make use of their services, but even more reassuring to know that we are walking similar paths. I appreciate how the MN2S team has a deep, personal understanding of the dance music scene and the creative process of a Producer-DJ navigating new territory, online and internationally.”
Tatiana RodrigoProducer-DJ, Vocalist & Model | Berklee Valencia
Tatiana’s music spans Afrohouse, Progressive House, Nu Disco, Classical Trance, EDM and Electropop, and she is currently working on a self-produced and self-performed, sub-genre fluid electronic dance music EP. As a female DJ and multi-hyphenate creative, her work is driven by a vision of connectivity and healing beyond the dance floor. We look forward to seeing what comes next.