Spotify has introduced two powerful new integrations with Instagram that are transforming how music is shared and discovered on social media.
Artists and labels now have even more opportunities to connect with fans through audio previews in Instagram Stories and real-time music sharing in Instagram Notes.
These features are designed not only to make sharing easier but also to create seamless pathways for fans to discover music, follow artists, and engage with their content across platforms.
Audio Previews in Instagram Stories
When you share a track from Spotify to Instagram Stories, it now automatically includes an audio preview. This means fans don’t just see your artwork or title they hear a snippet of your song instantly.
For artists, this is a game-changer: music is most powerful when heard, and now your audience can experience your track directly within Instagram Stories. If they like what they hear, a single tap on the music sticker takes them straight to Spotify, where they can stream the full track, save it to their library, and add it to their own playlists.
This feature makes it easier than ever for fans to:
- Discover your music while scrolling through Stories
- Quickly link to your Spotify profile
- Keep your songs in rotation by saving them to “Liked Songs”
Real-Time Song Sharing in Instagram Notes
Instagram Notes now integrates with Spotify, allowing fans—and artists—to share the songs they’re listening to in real time. When you post a Note with a track, your friends and followers see your current musical mood. They can tap on the song to stream it on Spotify, save it, or even message you about it.
For artists, this creates a new channel for organic promotion. Fans essentially become ambassadors for your music, spreading your songs through their Notes as they listen. On top of that, you can share directly from Spotify to Instagram Notes yourself, giving your followers instant updates on what you’re vibing with—whether that’s your latest release or a curated playlist.
Why This Matters for Artists and Labels
For artists working with MN2S Label Services, these integrations open up fresh opportunities to:
- Boost discovery: Audio previews let fans hear your track without leaving Instagram, increasing the chance of engagement.
- Drive streams: Direct links take fans straight from Instagram to Spotify, reducing friction and turning casual listeners into loyal streamers.
- Connect socials and streaming: By linking Spotify with Instagram, artists create a stronger ecosystem where their social presence feeds directly into their streaming performance.
- Empower fan advocacy: Real-time sharing through Notes means your fans are promoting your music for you—organically and authentically.
How Your Followers Benefit
From a follower perspective, these updates make it easier to:
- Instantly hear new tracks from artists they follow
- Save music without losing track of it
- Engage with friends’ and artists’ listening habits in real time
This creates a deeper connection between artist and listener, turning everyday social interactions into powerful moments of discovery.
These features are live globally on both iOS and Android. To unlock them, make sure your Spotify and Instagram apps are updated, and link your accounts under Instagram Settings > App Website Permissions.
For artists and labels, this is more than just a feature update it’s a new way to ensure your music is seen, heard, and shared across the platforms where your fans spend the most time.