James Dexter Reflects on Evolution and Success with MN2S Label Services
James Dexter, a DJ producer from London, has been a prominent figure in the music industry for years. As the founder of INERMU Records, Dexter has seen both his style and his label evolve. What started as a personal platform to release his music has transformed into a launchpad for up-and-coming producers. With transparency, strong partnerships, and a focus on distribution, INERMU Records has achieved significant milestones. Reflecting on his evolution, James Dexter credits much of his success to some specific collaborations, including his experiences with MN2S Label Services.
“I’m a DJ first,” James Dexter explains. As a DJ, his productions naturally follow his experiences and evolution in DJing. INERMU Records was initially intended as a platform for his own music, but it soon grew into a label championing new talents. The decision to provide a stage for emerging producers reflects Dexter’s commitment to nurturing the future of music. His approach to signing music is deeply personal. “It’s a feeling,” he shares. He aspires to choose records that he believes he will play for years, both on the radio and in clubs. It’s not about tick-box criteria; it’s about passion and support for music he loves.
For Dexter, selecting the right partners is crucial. The alignment in vision and goals ensures that everyone involved is on the same page. “Transparency is key,” Dexter emphasizes, highlighting the importance of clear communication in business partnerships.
A significant partnership contributing to INERMU’s growth has been with MN2S Label Services.
Dexter credits MN2S Label Services for their integral role in building the label’s brand, securing front-page banners, and achieving genre-specific features for INERMU releases. A well-established distribution network like MN2S Label Services can connect music with key online stores, maximizing visibility and opportunities, says Dexter. Dexter appreciates the friendly and transparent dealings, particularly with Chris from MN2S Label Services. Through reflections on his evolution and success, Dexter acknowledges how MN2S has boosted INERMU’s profile and his own career.
While INERMU has traditionally been club-focused, their collaboration with MN2S Label Services has expanded their streaming strategies, boosting streams remarkably. James Dexter sees the commission-based model with MN2S Label Services as highly beneficial. This collaboration incentivises MN2S Label Services to promote INERMU’s music effectively, ensuring it reaches the right platforms as well as assuring longevity for both parties.
Celebrating a Decade of INERMU
As INERMU Records marks its 10th anniversary, Dexter is excited about new releases, including his first album and a special VA compilation. This year’s milestone is not just about looking back on accomplishments but also shining a spotlight on new producers and promising remixes. Reflecting on success, Dexter notes the significance of MN2S collaborations over the years.
James Dexter’s journey with INERMU Records is a testament to his vision, adaptability, and dedication to music. As INERMU celebrates a decade of success, Dexter continues to prioritize passion-driven partnerships, meaningful collaborations, and nurturing new talent. Here’s to many more years of music evolution and success at INERMU Records.