The streaming giant bolsters its offering with a new social playlist feature.
Spotify has introduced a new feature called ‘Jam’ to enhance its social aspects, allowing up to 32 users to collaboratively build playlists in real-time. This feature builds upon the ‘Collaborative Playlist’ launched in 2020 and ‘Blend,’ introduced last year, enabling users to invite friends to add songs to existing playlists or generate shared playlists based on music preferences. Spotify reported over 45 million Blends and 200 million hours on Collaborative Playlists.
Jam combines these features with new personalization technology, letting Premium users invite others to contribute via a shared queue for a real-time listening experience. Hosts, also Premium users, can invite a mix of Free and Premium users worldwide, initiating a Jam session by selecting a playlist or song and clicking ‘Start a Jam.’ Participants on the same Wi-Fi network can join the Jam, adding songs to the queue, viewing contributor details, and receiving personalized recommendations. Playlist management remains with the host, who can adjust the track order and remove songs as needed.
The debut of Jam comes on the heels of Spotify’s beta launch of Group Session in 2020, a feature that allows Premium users worldwide to synchronize their listening experiences. This latest inclusion enriches Spotify’s collection of personalized playlists, including the recently introduced ‘Daylist,’ which adapts to users’ evolving moods during the day. Furthermore, the platform offers ‘Discover Weekly’ and ‘On Repeat’ playlists, both of which are already open to brand sponsorships.