Canadian Reggae Icon Joins an All-Star Line-Up Celebrating the Greatest Hits of the 90s
The internationally acclaimed I LOVE THE 90’s Festival is set to return to Madrid with its biggest edition yet and joining the nostalgic celebration this year is none other than Snow, the Canadian reggae artist whose global chart-topping single “Informer” became an anthem of the early ’90s. The 2025 festival, which will be held on 14 June in Madrid, promises an unforgettable 12-hour musical marathon across five stages, featuring more than 70 artists who defined a generation. From Eurodance and hip-hop to reggae and synth-pop, the event has become a landmark for fans of ‘90s music culture.
Snow, born Darrin Kenneth O’Brien, is widely recognized for his signature fusion of reggae, dancehall, and hip-hop, as well as his unique delivery in Jamaican patois. His breakout single “Informer” spent seven weeks at No. 1 on the Billboard Hot 100 in 1993 and remains a staple on throwback playlists worldwide. With his magnetic stage presence and infectious energy, Snow is sure to be one of the standout performances of the night.
I LOVE THE 90’s” has grown into a macro-festival phenomenon, attracting over 250,000 fans during past editions. The 2025 event is set to be even more ambitious, offering expanded hospitality zones, interactive attractions, and a festival experience that goes far beyond the music.
The line-up includes a dazzling roster of 1990s icons such as Haddaway, DJ Sash!, Crystal Waters, Fab Morvan (Milli Vanilli), Snap!, La Bouche, Whigfield, and many more. Whether you’re a longtime fan or discovering these classics for the first time, the festival invites everyone to immerse themselves in a retro-fueled celebration like no other.