Madelaine Petsch partners with Maria Nila

The Riverdale actress has been partnered with an ethical haircare brand by MN2S.

Actress and social media star Madelaine Petsch has been teamed up with vegan haircare brand Maria Nila by MN2S. In a year-long partnership, Madelaine will be supporting Maria Nila through engaging social media content shared with her followers, which number in the tens of millions. Writing in a post on Instagram, Madelaine commented: “Anyone who knows me, knows how much I care about animals and the sustainability of our planet, that’s why i’m so excited to be partnering with @marianilastockholm, a vegan hair-care company that puts both of those first and makes my hair look and feel healthy.” Best known for portraying Cheryl Blossom in the hugely popular television series Riverdale, Madelaine has also appeared in F the Prom, Polaroid and Sightless. She is a vegan, and has participated in awareness campaigns for PETA, while advocating for the cause online.