How to promote your music: our guide to music promotion

If you’ve ever wondered how to promote your music, you’re not alone. It’s a challenge to stand out from the crowd in an age where so many artists are competing for attention, and the most effective ways to promote your music must be implemented correctly if they are to reach a broad audience and achieve the ultimate goals of your promotional strategy. The experts at MN2S draw from years of experience in music promotion to help you spread your sound far and wide, reaching as broad an audience as possible while building a core fanbase that will stick with you for years to come.

It’s not easy to figure out how to promote your music with so many tools and options available, and it’s equally difficult to know where to promote your music when there are more platforms available than ever. There are a thousand different ways to promote music but not all are as effective as you might think: sometimes focusing on one or two time-tested methods can deliver better results than spreading your efforts across ten different routes. You can use social media and PR to achieve great results in music promotion, or you can adopt more independent strategies: playing free shows, posting flyers and even doing some good old-fashioned networking.

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Where to promote your music

Are you wondering how to promote your music but stuck for ideas? Here’s our lowdown on where to promote your music and how to promote your music. Here at MN2S we have departments in each of these areas and are happy to answer any questions you may have regarding these services.


MN2S Label Services can push for inclusion in some of the world’s most popular playlists, potentially placing the music from your label in the global spotlight. Playlists are increasingly becoming one of the most important ways to promote your music, as more and more consumers use platform-curated playlists as their primary method of music discovery.

Social media is without doubt the most popular and effective way to promote your music in the digital age. Though many artists choose to manage their own social media, it can be immensely beneficial to work with a professional social media management team to grow your following and build a strong presence across all social media channels.


Public relations professionals have expert knowledge in where to promote your music – publicists have strong connections with publications, websites, radio and television shows that can promote your music effectively. Our PR department is experienced in securing coverage for artists and labels at both a national and global scale.

Three ways to promote your music independently

If you’re wondering how to promote your music but aren’t quite ready to seek the assistance of an agency like MN2S, then check out our top three ways to promote your music independently.


One of the best ways to promote your music independently is simply to go out there and play. Look for open mic nights where you can get up and perform in front of a new audience each week – you never know who might be watching.


Never underestimate the power of connections. Making the right ones and meeting the right people can have incredible benefits down the line – it might be a cliché, but the phrase “it’s not what you know, it’s who you know” is often more accurate than we’d like to think.


Not all promotion has to be done digitally – if you’re wondering where to promote your music, it doesn’t have to be online. Making yourself visible through flyering, posters and stickers can be an effective, DIY method of boosting your brand and generating a buzz.


For any questions about music promotion, or to discuss any aspect of the label management or music distribution services that we offer at MN2S, contact us today.

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