Eva Herzigova

Eva Herzigova was born on March 10, 1973, in Litvínov, Czechoslovakia, which is now part of the Czech Republic. Her career in modeling commenced at the age of 16 after she won a modeling beauty contest in Prague in 1989. Following her relocation to Paris, her visibility in the industry increased significantly. A notable milestone in her early career was her role as the model for the inaugural Wonderbra campaign. In 1994, advertising executive Trevor Beattie of TBWA/London developed the iconic “Hello Boys” campaign for Sara Lee’s Wonderbra. This campaign featured a close-up image of Herzigova wearing a black Wonderbra with the two-word tagline. This poster gained recognition, being featured in an exhibition at the Victoria and Albert Museum in London and ranking highly in a “Poster of the Century” contest. In 2011, this billboard was voted the most iconic outdoor advertisement of the preceding five decades by the Outdoor Media Centre.

Herzigova’s fashion career expanded to include campaigns for Guess? jeans, the Victoria’s Secret catalog, and Sports Illustrated. She has appeared on the covers of various international fashion magazines such as Vogue (France, Britain, Spain, Germany, Japan, Australia, Mexico, Poland, Turkey, Thailand), Harper’s Bazaar (Britain, Spain, Ukraine, Italy, Australia), Elle, Marie Claire, Numéro, and Allure. Her runway work includes designers like Louis Vuitton, Benedetta Dubini, Giles Deacon, Emilio Pucci, and Versace. Beyond her modeling work, Herzigova has also engaged in acting roles. She starred in a fashion art film titled “Decadent Control,” which featured designs from Agent Provocateur and H&M. In 2004, she posed for Playboy magazine. In 2006, she participated in the Torino Winter Olympics Opening Ceremony, portraying Venus.

Her career trajectory includes significant brand partnerships. In 2013, she became the new face for Dior’s Capture Totale line, a collaboration that continued through 2021 with new skincare campaigns. In 2016, Herzigova was selected as a spokesmodel for Giorgio Armani’s New Normal Campaign. More recently, in 2018, she became the face of Zadig & Voltaire’s Fall/Winter campaign, and in 2023, she partnered with Saint Laurent. Her acting credits include films such as “Les Anges Gardiens” (1995), “My Best Friend’s Wife” (1998), “Modigliani” (2004), and “A Prominent Patient” (2017). She also made a special appearance as herself in the TV series “La Maison” in 2024.