Low | Booking Agent | DJs Roster | MN2S

HomeBookingsDJs

Low

Low, the influential indie rock band founded by Alan Sparhawk and Mimi Parker, consistently evolved its sound while maintaining a distinctive artistic vision over three decades.

Book Low
12.1K
Audience Reach

Low Shows

No Upcoming Events Found

Interested in booking Low?

Request A Show

Past Works

Gap

Low's cover of 'Little Drummer Boy' was used in a sixty-second Gap commercial, showing seven people in Gap sweaters engaged in a slow-motion snowball fight. The ad aired during the 2000 holiday season and provided financial support just as Mimi Parker was pregnant with their first child, Hollis.

BRAND PARTNERSHIPS
1993

Band formation by Alan Sparhawk and Mimi Parker

MILESTONE
February 1994

Release of debut album "I Could Live in Hope" on Vernon Yard

MILESTONE
1994

Zak Sally replaced Nichols on bass

MILESTONE
2005

Release of albums such as "The Great Destroyer"

MILESTONE
2005

Collaboration with Sub Pop label

MILESTONE
2000 holiday season

Gap commercial featuring their cover of "Little Drummer Boy"

MILESTONE
January 2001

Release of "Things We Lost in the Fire"

MILESTONE
2002

Release of "Trust"

MILESTONE
May 2005

Sparhawk's nervous breakdown and psychiatric hospitalization

MILESTONE
October 2005

Zak Sally departed the band

MILESTONE

Matt Livingston joined as bassist

MILESTONE
2018

Release of "Double Negative"

MILESTONE
April 3, 2020

Launch of streaming series "It's Friday I'm in Low"

MILESTONE
late 2020

Mimi Parker diagnosed with ovarian cancer

MILESTONE
September 2021

Release of "Hey What"

MILESTONE
September 4, 2022

Low's final show

MILESTONE
November 5, 2022

Mimi Parker's passing

MILESTONE

About

Low was an American indie rock band from Duluth, Minnesota, formed in 1993 by Alan Sparhawk (guitar and vocals) and Mimi Parker (drums and vocals). Sparhawk and Parker, childhood friends and high school sweethearts, co-founded the band in Duluth with bassist John Nichols. Their approach focused on stripping down songs to their core elements, exploring slow tempos and low volume, which earned them the “slowcore” descriptor, though the band later expanded its sound. Parker’s minimalist drumming and the harmonized vocals between her and Sparhawk became a defining characteristic of their music. Their debut album, “I Could Live in Hope,” released in February 1994 on Vernon Yard, showcased their hushed and skeletal sound. The album’s closing track, a somber cover of “You Are My Sunshine,” exemplified their early artistic direction. Throughout their career, Low consistently released albums that demonstrated their commitment to musical evolution and deep emotional expression. Their perseverance, coupled with their unique sound, helped them establish a dedicated following in both the U.S. and Europe.

Over nearly three decades, Low released thirteen albums and cultivated a significant body of work. They navigated the music industry from their base in Duluth, choosing to remain outside major music hubs, which allowed them to maintain a strong community focus and creative autonomy. The band experienced critical acclaim with albums like “Things We Lost in the Fire” (2001) and “The Great Destroyer” (2005), which marked a shift towards a more energetic and at times abrasive sound. Following Sparhawk’s mental health struggles in 2005, the band continued to produce music, embracing experimentation with electronic elements and production techniques, notably on “Double Negative” (2018) and “Hey What” (2021). The band’s consistency in delivering critically acclaimed work, coupled with their ability to adapt and refine their sound, solidified their place in indie rock history. The band’s journey concluded with Mimi Parker’s passing in November 2022, following a two-year battle with ovarian cancer. Low played its final show on September 4, 2022. Alan Sparhawk has since continued to create music with new projects, including Derecho Rhythm Section, and as a solo artist, reflecting his ongoing musical exploration and resilience.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
Sunflowermusic Records MN2S

Label Spotlight: Sunflowermusic Records 2026

4 months ago
megan (1)

Kurtis Blow and DoorDash Remix Iconic Track “Basketball” to Launch NBA Season Campaign

2 years ago
holloway.jpg

Ian Holloway partners with Puma

3 years ago
See all

Frequenly asked questions ABOUT BOOKING Low

What types of events does Low DJ at?

How long is a typical DJ set?

What technical setup is required?

Can Low adapt their set to fit our brand or theme?

Does Low travel internationally for DJ bookings?

Can Low also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03