Ricky Reed

Eric Burton Frederic, known professionally as Ricky Reed, was born on July 23, 1982. Emerging from the Bay Area, Reed’s early musical experiences were shaped by a rich local scene encompassing psychedelic rock, funk, and 90s hip-hop. He gained foundational knowledge in engineering and production during his high school years, honing his skills by recording local bands and performing in punk and prog-rock groups. This period was crucial in developing his understanding of how to engage an audience and create sonically impactful music. In 2005, Reed formed the hip-hop and pop band Wallpaper., where he developed his Ricky Reed persona, experimenting with computer-generated beats and early applications of Auto-Tune. The band released four EPs and two albums, including “Ricky Reed Is Real” in 2013.

Reed’s career trajectory accelerated as he began co-writing and co-producing for other artists. A pivotal moment came with his involvement in Jason Derulo’s 2013 mega-hit “Talk Dirty,” which achieved four-times platinum status and prompted his relocation to Los Angeles. This success solidified his reputation, leading to further collaborations with prominent artists. By 2016, Reed established his own record label and publishing company, Nice Life, in a joint venture with Atlantic Records. This venture allowed him greater control over the creative process and the ability to nurture emerging talent.

His work with Lizzo, whom he discovered and signed to Nice Life in 2015, marked a significant chapter in his career. Reed has played a crucial role as co-songwriter, co-producer, and mixer on her critically acclaimed projects, including “Coconut Oil” (2016), “Cuz I Love You” (2019), and “Special” (2022). He contributed to the success of chart-topping singles such as “Truth Hurts,” “Good As Hell,” “Rumors,” and “About Damn Time.” Beyond Lizzo, Reed has contributed to hits for artists like Camila Cabello, Maroon 5, Halsey, Kesha, Twenty One Pilots, The Weeknd, and Leon Bridges. His commitment to authenticity, clarity, and emotional impact has earned him two Grammy Awards and multiple nominations, underscoring his significant influence in contemporary music production.