Alma, a Finnish singer and songwriter, has achieved international recognition for her distinctive vocal style and collaborative projects, marking her as a prominent figure in contemporary pop music. After making her public debut and reaching fifth place in the seventh season of Finnish Pop Idol in 2013, Alma went on to achieve significant international recognition in contemporary pop music. Her distinctive vocal style first gained broader attention in 2015 when she was featured on Sini Sabotage’s single ‘Muuta ku mä,’ which led to her signing with Universal Music Group in March 2016. That same year marked her official breakthrough with the release of her debut single ‘Karma,’ which rapidly climbed to number 5 on the Finnish Singles Chart.
In April 2023, Alma released her highly anticipated second album, Time Machine, which she supported with a successful European tour. Demonstrating her ongoing creative output, 2024 saw Alma release the collaboration ‘Fake Friends’ with Slowboy and Digital Farm Animals. Her journey and impact on the music industry were further highlighted with the release of the documentary film Life Must Be Beautiful in 2024.