Apache Indian

Q: What types of live events does Apache Indian perform at?

Corporate galas, award ceremonies, product launches, conferences, festivals, and private VIP events.

Q: How much does it cost to book Apache Indian for a live event?

Fees depend on event type, audience, location, set length, technical requirements, and travel needs.

Q: What production requirements should we prepare?

We’ll provide a technical rider outlining sound, stage, lighting, and hospitality. This ensures a seamless performance.

Q: How far in advance should we book?

The earlier the better, many performers are booked months in advance, especially during peak seasons. Please also be aware that they might be touring which means that they might be out of the country or has luck has it in yours.

Q: Can Apache Indian customize their performance (setlist, special song requests)?

Yes, within reason. Please share requests early so we can confirm feasibility.

Q: Can Apache Indian also participate in other types of events or campaigns?

Yes — in addition to live performances, many of our Live Talent can take part in brand campaigns, media projects, or speaking engagement, depending on their individual skills. Make sure to select the type of commercial booking that you are interested in when filling out the form.

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Apache Indian is a British singer-songwriter and reggae DJ known for pioneering the bhangramuffin genre, achieving mainstream success, and supporting music education. After pioneering the bhangramuffin genre with an innovative blend of ragga and bhangra, Apache Indian solidified his unique sound by signing a major record deal with Island Records in 1992. His first single, ‘Movie Over India,’ released in 1990 and distributed by Jet Star, gained significant popularity, followed by successful tracks ‘Chok There’ and ‘Don Raja.’ In 1993, Apache Indian released his highly acclaimed debut album, ‘No Reservations.’ Recorded in Jamaica, the album featured collaborations with renowned producers including his cousins Simon & Diamond, Phil Chill, Robert Livingston, Bobby Digital, and Sly Dunbar, establishing bhangragga as a new hybrid genre. ‘No Reservations’ garnered a Mercury Music Prize nomination and spawned the international hit ‘Boom Shack-A-Lak,’ while another single, ‘Arranged Marriage,’ earned him an Ivor Novello Award nomination.

Apache Indian continued his prolific career with the release of his follow-up album, ‘Make Way for the Indian,’ in 1995, which notably featured rapper Tim Dog. Throughout his career, he has achieved remarkable commercial success, selling over 11 million albums worldwide and securing seven Top 40 hits in the UK. His enduring global appeal has led to extensive international tours and high-profile performances, including a memorable appearance at the closing ceremony of the 2022 Commonwealth Games in Birmingham, showcasing his lasting cultural impact and energetic stage presence. Committed to nurturing new talent, Apache Indian launched the Apache Indian Music Academy at South and City College in Handsworth in 2013, providing an essential platform for aspiring artists to develop their skills and pursue their musical dreams.

Apache Indian remains a pivotal figure in global music, celebrated for his genre-defining sound and his unwavering commitment to community enrichment through music education.