Amber Liu has diversified her career from a K-pop idol to a solo artist, television personality, and advocate for self-expression.
F(x)'s Amber Liu signed with RYCE Entertainment in partnership with TEAM WANG for her activities as an artist, including joint management with Steel Wool Entertainment.
In July 2018, Amber Liu joined Steel Wool Entertainment following SM Entertainment's joint partnership with Steel Wool to manage her American activities. In September 2019, she left SM and exclusively signed with Steel Wool prior to the release of her 2020 extended play X. Steel Wool and Ryce Entertainment signed a partnership for her solo activities in China in May 2021.
SK-II secured Amber Liu as its celebrity endorser to navigate the competitive skincare market in China.
Amber Liu partnered with the language learning app Drops to help fans learn Korean.
Amber Liu signed a deal to be an ambassador for Nike.
Amber Liu signed a deal to be an ambassador for L'Oréal's Redken brand.
Amber Liu is signed with United Talent Agency to represent her worldwide activities.
Amber Liu, born Amber Josephine Liu on September 18, 1992, in Los Angeles, California, is an American singer, rapper, and songwriter with Taiwanese heritage. She spent her early life in Los Angeles, attending El Camino Real High School. In 2008, Liu successfully auditioned for SM Entertainment in Los Angeles, leading to a year and a half of training before her debut. Her parents initially had differing views on her music career, with her mother being supportive and her father more cautious, eventually coming around.
Liu debuted in September 2009 as a member of the South Korean girl group f(x). Within f(x), she contributed significantly to the group’s music, composing and writing lyrics for tracks such as “Goodbye Summer” from their second studio album, “Pink Tape” (2013), and “Summer Lover” from their third album, “Red Light” (2014). She also collaborated with fellow SM Entertainment artists, including Girls’ Generation’s Yuri for a cover of “1, 2 Step” (2009) and Taiwanese singer Danson Tang for his lead single “I’m Back” (2010), where she provided Korean and English rap vocals and appeared in the music video.
Her career expanded into television roles, starting with the reality show “Invincible Youth” from October 2011 to April 2012, which she left to prepare for f(x)’s Japanese debut. She hosted MBC’s “Show Champion” from 2013, and KBS’s “A Song for You” with Kangin and Yook Sungjae starting June 2014. Liu also appeared in the travel reality series “One Fine Day” with Ailee in 2014, filmed on Jeju Island. In 2015, she participated in MBC’s “Real Men” as part of the second female soldier special. Liu embarked on her solo career, releasing her debut EP “Beautiful” in February 2015. The title track, “Shake That Brass,” featured Taeyeon from Girls’ Generation, and the album reached number two on Billboard’s World Albums chart. She released several digital singles and mixtapes, including “Borders” (2016) and “Rogue Rouge” (2018), and joined Steel Wool Entertainment in July 2018 to manage her American activities, later signing exclusively with them in September 2019 after leaving SM Entertainment. In 2021, she became a mentor on China’s “Produce Camp 2021” and signed with Ryce Entertainment for her activities in China, further showcasing her expansive career across music and television in multiple regions.
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