B.o.B, born Bobby Ray Simmons Jr., is an American rapper, singer, songwriter, and record producer recognised for his genre-bending music and impactful collaborations.
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Request A ShowB.o.B teamed up with Target to offer fans an exclusive edition of his new album 'Strange Clouds' featuring five additional tracks.
B.o.B was one of the faces of Adidas' 2011 “All Adidas” global brand campaign, which also included artists like Katy Perry.
B.o.B partnered with Coca-Cola for the "Perfect Harmony" campaign, aimed at helping aspiring artists.
Reebok used B.o.B's song "Put Me On" in celebration of the Reebok Classic Remix collection. The track was available for download exclusively to customers who purchased styles from the collection at Foot Locker stores nationwide.
B.o.B was announced as the new face of T.I.'s clothing line AKOO. He was featured in AKOO Clothing's fall 2011 national advertising campaign and appeared in a graphic novel for A.K.O.O titled "Hide in Plain Sight – Saving the World From Fashion Conspiracy."
Bobby Ray Simmons Jr. was born on November 15, 1988, in Winston-Salem, North Carolina. His musical journey began early, playing the trumpet in his school band from elementary through high school. Despite his parents’ initial desire for him to pursue further education, Simmons decided in sixth grade to pursue a music career. His father, a pastor, eventually supported his son’s passion, recognizing music as a form of therapy and creative expression. At 14, Simmons sold his first beat to artist Citti for the song “I’m the Cookie Man.” After spending his earnings quickly, he realized his deep commitment to music and continued honing his skills at open mics and underground venues.
In 2006, at the age of 17, B.o.B’s talent caught the attention of industry veteran T.J. Chapman, CEO of TJ’s DJ’s, after a performance at Club Crucial, a nightclub owned by T.I. This connection led to a signing with Atlantic Records and Jim Jonsin’s Rebel Rock imprint. His debut single for Atlantic, “Haterz Everywhere” (2007), featuring Wes Fif, reached the top five of Billboard’s Bubbling Under R&B/Hip-Hop singles chart, marking his initial rise to prominence. He continued to build his profile through several mixtapes and EPs before achieving mainstream success.
B.o.B gained significant commercial success with his 2009 single “Nothin’ on You” featuring Bruno Mars, which topped the U.S. Billboard Hot 100 and earned three Grammy nominations. This was followed by more hits like “Airplanes” (2010), featuring Hayley Williams, and “Magic” (2010) featuring Rivers Cuomo, both of which reached the top ten. His debut album, “The Adventures of Bobby Ray” (2010), debuted at number one on the Billboard 200 and was certified double platinum by the RIAA, showcasing his diverse musical style and solidifying his position as a prominent artist.
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