Baekho | Booking Agent | Roster | MN2S

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Baekho

Baekho, known for his powerhouse vocals and powerful physique, has transitioned from a prominent K-pop idol to a successful solo artist, musical theatre actor, and television personality, engaging diverse audiences across various platforms.

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Past Works

Dunhill

Attended Paris Fashion Week at the invitation of the British luxury fashion brand.

BRAND PARTNERSHIPS

The Wood by J One Cosmetic

Selected as brand representative model for four consecutive years, releasing haircare products, body wash, foam cleanser and limited perfume.

BRAND PARTNERSHIPS

Treecell

Announced as the new ambassador for the haircare brand, selected for his healthy and cheerful image.

BRAND PARTNERSHIPS

Decathlon

Collaborated for the "Run with Decathlon x Baekho!" campaign to promote the brand's core sport of running, featuring his song "RUSH" in the campaign's introductory playlist video. He also participated in a 3-kilometer running class and attended the opening of Decathlon's Suwon branch.

BRAND PARTNERSHIPS

Vegan J

Announced as the global ambassador for the vegan beauty brand, aligning his "healthy and warm image" with the brand's naturalistic philosophy.

BRAND PARTNERSHIPS

PrismFilter Music Group

Signed a label contract for his music business after forming 'Team Baekho'.

BRAND PARTNERSHIPS

RND Company

Formed a management partnership with RND Company for his broadcasting and entertainment activities as a solo artist.

BRAND PARTNERSHIPS

RIZZCOMM

Partnered with RIZZCOMM for media promotion and marketing as part of 'Team Baekho'.

BRAND PARTNERSHIPS

Korean Red Cross

Appointed ambassador for their blood donation campaign in December 2020, actively encouraging fans to become donors.

BRAND PARTNERSHIPS

Good Neighbors

Selected as MC for season 2 of 'Idol Challenge: Another Class', a donation-aimed variety show produced in collaboration with the non-profit organization.

BRAND PARTNERSHIPS

Lotte Wellfood's 'megaton bar' ice cream

His viral reading of the lyric 'Wow megaton bomb' in 'Produce 101 Season 2' led to a 400% increase in sales of the ice cream.

BRAND PARTNERSHIPS
2012

Debut as main vocalist of NU'EST

MILESTONE
2017

Participated in survival show "Produce 101 Season 2"

MILESTONE
2021

Debut in musical "Midnight Sun"

MILESTONE
2022

Released solo mini-album "Absolute Zero"

MILESTONE
2023

Released digital single "Elevator"

MILESTONE
2024

Joined judging panel for "Build Up: Vocal Boy Group Survival"

MILESTONE
2024

Performed at Waterbomb festival and released official theme song

MILESTONE
2024

Won 'Best All-Round Musician Award' at 2024 K-World Dream Awards

MILESTONE
2025

Formed 'Team Baekho' and established new management

MILESTONE
2025

Screen acting debut in drama "My Lovely Journey"

MILESTONE

About

Kang Dong Ho, professionally known as Baekho, was born on July 21, 1995, in Aewol, Jeju Province, South Korea. He pursued his education in media music at Baekje Arts University and is currently enrolled in the Practical Music program at Hanyang University. His music career began in 2012 when he debuted as the main vocalist of the boy group NU’EST with their single “Face.” Initially achieving some success, the group faced a commercial decline, leading to efforts to expand into the Chinese market with the unit NU’EST-M in 2013, which was short-lived. In 2017, the group’s future was uncertain, and four members, including Baekho, participated in the survival show “Produce 101 Season 2.” Although he did not make the final lineup, his participation significantly raised his profile, leading to the formation of the unit NU’EST W, which saw renewed success. Baekho also began contributing to songwriting and music production for NU’EST’s releases from 2015 onwards.

Baekho expanded his career beyond music, making his theatrical debut in 2021 with a role in the musical “Midnight Sun,” where he received positive reviews for his vocal skills and emotional acting. This was followed by roles in “Altar Boyz” (2021) and “Equal” (2022), solidifying his presence in musical theatre. In 2022, after NU’EST’s disbandment and the expiration of his contract with Pledis Entertainment, Baekho continued his solo efforts by renewing his contract with Pledis and releasing his first mini-album, “Absolute Zero,” in October 2022. This album demonstrated his continued involvement in record production, crafting a narrative through the tracklist. He continued his solo music releases with digital singles like “Elevator” (2023) and “What are We” (2023), both topping Bugs music charts upon release.

In 2024, Baekho joined the judging panel for Mnet’s vocal survival program “Build Up: Vocal Boy Group Survival.” He also notably performed at the Waterbomb festival across Korea and Japan, singing the festival’s official theme song, “Wet & Wild.” His versatility was recognized with the ‘Best All-Round Musician Award’ at the 2024 K-World Dream Awards. On March 14, 2025, Baekho departed from Pledis Entertainment after 13 years, marking a new chapter in his career. He subsequently announced the formation of ‘Team Baekho,’ establishing new management partnerships with PrismFilter Music Group, RND Company, and RIZZCOMM to independently manage his musical and broadcasting activities. He also made his screen acting debut in the drama “My Lovely Journey” in 2025.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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