Alexander Leon Gumuchian, known professionally as bbno$ (pronounced “baby no money”), is a Canadian rapper and singer who has made significant strides in the music industry since his debut. His career took off in 2019 with the release of the viral hit “Lalala,” a collaboration with producer Y2K, which peaked at number ten on the Canadian Hot 100 and garnered over 1 billion streams worldwide. This success was bolstered by innovative marketing strategies that utilized social media platforms like TikTok and Instagram, showcasing his ability to connect with a global audience.
bbno$ began his musical journey in 2014 after a back injury halted his aspirations of becoming a professional swimmer. He initially experimented with music production using GarageBand and formed a group called Broke Boy Gang. Following the group’s disbandment, he began releasing tracks on SoundCloud under the name “bbnomula,” quickly amassing millions of streams and establishing a dedicated fanbase, particularly in China, where he sold out multiple headlining tours.
In addition to his breakout single, bbno$ has released several successful projects, including his debut studio album “Bb Steps” in 2018 and the collaborative EP “Baby Gravy” with Yung Gravy. His second studio album, “Recess,” released in late 2019, featured popular tracks that resonated with listeners, further solidifying his place in the rap scene. His 2021 single “Edamame,” featuring Rich Brian, also gained traction, showcasing his versatility and appeal.
Continuing to evolve as an artist, bbno$ released his latest studio album “Bag or Die” in 2022, which included hit singles like “Mathematics” and “Piccolo.” In 2023, he collaborated again with Yung Gravy for the album “Baby Gravy 3,” further demonstrating his collaborative spirit and commitment to pushing musical boundaries. With a unique style he describes as “oxymoronic rap,” bbno$ continues to captivate audiences with his infectious beats and clever lyrics, establishing himself as a prominent figure in contemporary hip-hop.
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