Little Boots DJs at Camp Wildfire festival
4 years ago
United States BOOTS, also known as Jordan Asher Cruz, is an American record producer, singer, songwriter, director, and animator, recognized for his significant contributions to critically acclaimed albums and his diverse creative projects.
Boot Barn announced Kelsea Ballerini as the face of one of its exclusive brands, Shyanne. To celebrate, Ballerini and Boot Barn gave away 30 pairs of new boots to students.
SLG Brands was awarded Best Collaboration Partner by Boots at its May 2025 General Merchandise conference, acknowledging outstanding strategic brand and partnership innovation.
Boots launched a summer campaign with VMly&r, celebrating individuals who embrace summer experiences and create lasting memories.
Boots partnered with UST to develop a Single View of Customer (SVoC) system, consolidating customer records into 60 million "golden views."
Boots UK collaborated with TV presenter Laura Whitmore on a 'feel good' project aimed at empowering the nation.
Jordan Asher Cruz, known professionally as Boots, commenced his career as a member of bands such as Young Circles, Blonds, and Stonefox, prior to establishing his solo career. In June 2013, he formally signed a publishing deal with Roc Nation, an entertainment company owned by Jay-Z and a Sony Music Entertainment imprint. That same month, a fashion film featuring music by Boots was released, showcasing his early work.
Boots gained widespread recognition for his production and songwriting work on Beyoncé’s self-titled fifth studio album, released in December 2013, where he produced 85% of the album and contributed to four original songs. His work on this album, and the subsequent album, ‘Lemonade’ (2016), earned him two Grammy Award nominations for Album of the Year. Boots scored the trailer for the 2015 film ‘Fifty Shades of Grey’, utilizing a re-recorded and slowed-down version of Beyoncé’s ‘Crazy in Love’. In 2015, Boots wrote and directed the post-apocalyptic film ‘Motorcycle Jesus’, which included five original songs. His debut solo album, ‘Aquaria’, was released in November 2015 via Columbia Records. Currently, Cruz leads 13Lux Films as a creator, director, writer, animator, and showrunner for animated series and other film and television projects.
In 2021, Cruz wrote, directed, and produced the animated short film “No Future Here” in collaboration with Jennifer Goodridge Cruz. This film premiered at the HollyShorts Film Festival in Los Angeles, California, followed by selections at the Sidewalk Film Festival and the New York Shorts International Film Festival. The short film was honored with the Best Animation award at the 2022 Bowery Film Festival. Boots has also produced unreleased albums for FKA Twigs and Autolux, and his collaborations include tracks with Run the Jewels, Kelela, Vic Mensa, Fischerspooner, Phantogram, Raye, and Regard. His career trajectory demonstrates a consistent engagement with various artistic mediums and continuous development of his distinctive sound.
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