Following the viral success of his tracks ‘Hatchback’ and ‘Red Head’ on TikTok, platinum-selling rapper Cochise signed with Columbia Records in 2020, marking a significant turning point in his career. Prior to this breakthrough, Cochise had cultivated a dedicated online fanbase, consistently releasing music on SoundCloud since late 2015 under the moniker Yung Cochise. His early work, including the track ‘Let a Nigga Smash’ in late 2017, garnered initial traction. He self-released his debut mixtape, Pulp, on May 3, 2018, featuring production from Hella Sketchy, Lousho, and VashVash, and later dropped the collaborative EP Hijack with Lousho in August 2019, further solidifying his distinctive sound that blends trap, dancehall, and cloud rap influences.
These releases consistently demonstrated his evolving artistry and ability to engage his growing global audience. Looking ahead, Cochise is set to release his highly anticipated third studio album, Why Always Me?, on October 25, 2024. As a platinum-selling artist, Cochise remains at the forefront of contemporary rap, celebrated for his unique sonic identity and a consistent track record of viral success and chart-topping achievements, solidifying his position as a highly marketable and bookable talent in the industry.