Cordae is an American rapper known for his lyrical abilities and bridging the generational gap in hip-hop, making him an impactful figure for brands seeking authenticity and broad appeal.
Cordae collaborated with PUMA, which resulted in an official collection. This partnership developed organically, as PUMA has supported Cordae since his early career, even noting he wore PUMAs to middle school. Cordae is selective about brand deals, turning down many opportunities to maintain authenticity.
Cordae partnered with AT&T for the 'Inclusive Emerging Voices Series,' exploring how technology influences creativity. This initiative aims to highlight emerging artists.
Cordae formed a publishing creative joint venture with PULSE Music Group, establishing his own publishing company, HI-LEVEL Publishing. This deal allows him to lead his own publishing efforts.
Cordae starred in the Bape x Coach collaboration campaign, highlighting his involvement and interest in fashion.
Cordae collaborated with Rock The Bells and M&M's for the 'HBCU School of Music' campaign, focusing on music education and HBCUs.
Cordae Amari Brooks, born August 26, 1997, in Raleigh, North Carolina, and raised in Suitland, Maryland, developed an early interest in music through his father’s classic hip-hop collection. He began writing raps around age fifteen and initially released three mixtapes under the name Entendre: “Anxiety” (2014), “I’m So Anxious” (2016), and “I’m So Anonymous” (2017). After attending Towson University briefly, he decided to pursue music full-time, moving to Los Angeles in 2018. There, he connected with YBN Nahmir and YBN Almighty Jay, forming part of the hip-hop collective YBN, eventually adopting the stage name YBN Cordae.
His career quickly gained momentum in 2018 with the release of his remix of Eminem’s “My Name Is” and subsequent tracks like “Old Niggas” and “Kung Fu.” That same year, he performed at Rolling Loud and the XXL Freshman Show, and toured North America with Juice Wrld. In 2019, Cordae was named part of XXL’s “2019 Freshman Class” and released his debut studio album, “The Lost Boy.” The album received critical acclaim, peaking at number 13 on the Billboard 200, and earned him two Grammy nominations for Best Rap Album and Best Rap Song for his single “Bad Idea.” Following the disbandment of the YBN collective in 2020, he officially dropped “YBN” from his name, releasing the single “Gifted” featuring Roddy Ricch.
Cordae continued to build his discography with the EP “Just Until…” in 2021, and his second studio album, “From a Birds Eye View,” in 2022, which also reached number 13 on the Billboard 200 and featured collaborations with artists like Eminem and Stevie Wonder. His recent work includes a feature on NF’s song “Careful” in 2023, which charted on the Billboard Hot 100, and a performance on the Lyrical Lemonade track “Doomsday.” His third studio album, “The Crossroads,” was released on November 15, 2024. Cordae cites influences such as Nas, Jay-Z, and Kendrick Lamar, and often emphasizes his role in bridging the gap between old-school and new-generation hip-hop.
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