Doechii is an influential rapper and singer known for her unique musical style and brand collaborations with major companies such as Samsung, Nike, and MLS.
Doechii partnered with Thom Browne on four custom looks for her GRAMMYs performance and victory.
Doechii teamed up with Samsung for a creative campaign, opening doors to luxury collaborations and influence in various industries.
Doechii partnered with Nike for a campaign that generated significant search volume, surpassing even her Grammy win in impact.
Doechii has become a coveted brand collaborator, including with Cash App, solidifying her status in pop culture.
Doechii is at the center of Major League Soccer's (MLS) new branding campaign, “Game On,” bringing energy that transcends traditional sports marketing.
Jaylah Ji’mya Hickmon, known professionally as Doechii, was born on August 14, 1998, in Tampa, Florida. She was raised in Tampa, with her mother Celesia Moore and father Snatcha Da Boss, a professional rapper. Her uncle was also a rapper. Doechii attended Howard W. Blake High School, where she participated in various activities including ballet, tap dancing, acting, cheerleading, gymnastics, and soccer. Before pursuing music as encouraged by a friend, she initially planned to become a professional choral singer. Her musical career began with writing poetry and rap lyrics in high school, leading to her debut song “Girls” on SoundCloud in 2016 under the name Iamdoechii.
Her first project, “Coven Music Session, Vol. 1”, was released in 2019, followed by her self-funded debut EP, “Oh the Places You’ll Go,” in 2020. A single from this EP, “Yucky Blucky Fruitcake,” released in September 2020, gained significant traction on TikTok in 2021, attracting attention from record labels. In 2021, she released her second EP, “Bra-Less,” and was featured on Isaiah Rashad’s song “Wat U Sed” from his “The House Is Burning” album. She performed this with Rashad at the 2021 BET Hip Hop Awards and was also an opening act for SZA’s 2021 tour. In March 2022, Doechii signed recording contracts with Capitol Records and Top Dawg Entertainment, becoming the first female rapper on the latter label. She released “Persuasive” as her first single through Top Dawg and was featured on David Guetta and Afrojack’s song “Trampoline.” Her second EP, “She / Her / Black Bitch,” was released on August 5, 2022. She made her acting debut in the drama film “Earth Mama” in 2023 and performed at Coachella that same year. Doechii also opened for Doja Cat’s “The Scarlet Tour” in 2023.
In August 2024, Doechii released her second mixtape, “Alligator Bites Never Heal,” which received critical acclaim and won the Grammy Award for Best Rap Album at the 67th Annual Grammy Awards, making her the third female artist to win in this category. She released “Nosebleeds” shortly after her Grammy win. Throughout 2024, she collaborated on several tracks, including Katy Perry’s “I’m His, He’s Mine,” Tyler, the Creator’s “Balloon,” and Banks’s “I Hate Your Ex-Girlfriend.” *Variety* recognized her as the 2024 Hitmakers Hip-Hop Disruptor of the Year. In January 2025, Doechii appeared as a guest judge on “RuPaul’s Drag Race” season 17, with her song “Alter Ego” featured in a lip-sync competition, leading to notable chart increases. She also collaborated with Jennie on the song “ExtraL” in February 2025. In March 2025, her song “Anxiety” was officially released to streaming platforms after gaining popularity on TikTok. Doechii performed at Lollapalooza in 2025, where she announced her “Live from the Swamp Tour.”
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