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Florist, the musical project led by Emily Sprague, is recognized for its tranquil lo-fi explorations and vulnerable songwriting, offering introspective and heartfelt musical narratives.
Florist signed with Double Double Whammy, an independent record label, which released various EPs, studio albums, and singles for the band, including 'Holdly,' 'The Birds Outside Sang,' 'If Blue Could Be Happiness,' 'Emily Alone,' and 'Florist.' The label has been instrumental in distributing Florist's work since 2015.
NPR published an article profiling Florist, titled 'Florist is here to make friends,' highlighting the group's commitment to collaboration and their new album.
The Luna Collective featured an interview with Florist's singer Emily Sprague, discussing their album 'Jellywish' and its underlying philosophical themes.
Collaborative Magazine featured an article on Emily Sprague of Florist, focusing on her experience thriving in solitude and how music serves as therapy.
Emily Sprague, from Florist, performed at the Durations World Festival hosted at the Whitney Museum on November 13th, joined by another artist.
Earth Agency represents Florist as a musical project, highlighting Emily Sprague's songwriting which blends personal and cosmic themes, from everyday life to the supernatural.
Florist maintains an official artist profile on Spotify, where fans can follow the band and listen to their music. The profile indicates substantial follower engagement.
Stereogum included Florist in their '50 Best New Bands Of 2015' list and also featured them as a 'Band To Watch,' providing early recognition for the group.
Beyoncé used an instrumental segment of Florist's song 'Thank You' from their 2016 album 'The Birds Outside Sang' in her Netflix concert documentary 'Homecoming.'
Pitchfork reviewed Florist's album 'Emily Alone' and granted it 'Best New Music' status, affirming the album's critical reception.
Florist began in 2013 with Emily Sprague, Jonnie Baker, and Rick Spataro, releasing their first EP, “We Have Been This Way Forever,” recorded in upstate New York. The band later moved to New York City, collaborating with other indie acts. In 2014, a split cassette with Eskimeaux titled “6 Days of Songs” followed, which was notably produced after Sprague sustained injuries in a hit-and-run incident while cycling.
In 2015, Florist signed with Double Double Whammy and released the EP “Holdly.” The same year, Stereogum recognized Florist on their “50 Best New Bands of 2015” list and featured them as a “Band To Watch.” The official lineup solidified with the addition of drummer Felix Walworth, and in January 2016, they released their debut full-length album, “The Birds Outside Sang.” This album garnered critical acclaim, appearing on several indie music magazine year-end lists and being noted by The New York Times music editors. Florist continued to release music, including “If Blue Could Be Happiness” in 2017.
Following personal challenges including a breakup and the death of her mother, Sprague relocated to Los Angeles and began creating solo ambient synth music. She released “Water Memory” in December 2017 and “Mount Vision” in September 2018 under her own name, Emily A. Sprague. In 2019, she returned to Florist, recording the third album, “Emily Alone,” as a solo effort. This album received “Best New Music” recognition from Pitchfork. By 2022, the full band reunited to record their self-titled album, “Florist,” in the Hudson Valley, emphasizing natural sounds. In 2025, Florist released “Jellywish,” which further explored existential and supernatural themes.
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