United States 
New Signing: Scorcher
5 years ago
G-Eazy, born Gerald Earl Gillum, is an American rapper, songwriter, record producer, and actor from Oakland, California.
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Request A ShowG-Eazy has an endorsement partnership with 1800 Tequila, associating his image with the brand.
G-Eazy has an endorsement collaboration with Adidas, featuring in campaigns or product lines.
G-Eazy has been involved in brand endorsements with Levi's, connecting him to the fashion brand.
PUMA and G-Eazy began their partnership in 2018, leading to the announcement that the rapper would have his own shoe with the brand.
G-Eazy partnered with Stillhouse Spirits Co. to launch their new Stillhouse Classic Vodka, marketed as the first vodka in a stainless steel can.
G-Eazy was announced as H&M's latest design collaborator for a clothing line, but later terminated the partnership due to an offensive ad.
G-Eazy partnered with OneOf on a Genesis NFT collection. OneOf forms partnerships with various entities such as The Recording Academy and Warner Music Group.
Gerald Earl Gillum, known professionally as G-Eazy, was born on May 24, 1989. He began his career in 2006. Initially, G-Eazy started producing singles while studying at Loyola University in New Orleans, attracting attention within the East Bay Area hip-hop scene. Early in his career, he joined the local hip-hop group “The Bay Boyz” and had some success performing at college talent shows. In 2010, G-Eazy gained significant exposure by opening for established artists such as Lil Wayne and Snoop Dogg, contributing to his growing recognition within the music industry. His early mixtapes, though met with limited success, laid the foundation for his future endeavors.
In August 2011, G-Eazy released the mixtape “The Endless Summer”, which featured an updated rendition of the 1961 hit song “Runaround Sue”. The music video for this song accumulated over four million views on YouTube, marking a significant milestone in his independent career. Following this, he embarked on a nationwide tour with Shwayze in November 2011. His track “My Life Is a Party” was featured in the video game “Saints Row: The Third”, further broadening his audience. In 2012, G-Eazy participated in all U.S. dates of the Vans Warped Tour and later that year released his first full-length album, “Must Be Nice”. This independent album reached number 3 on the iTunes Hip-Hop Chart, indicating a growing commercial presence.
G-Eazy signed with RCA Records for his major label debut, “These Things Happen”, released on June 23, 2014. The album topped various Billboard charts, including Hip-Hop/R&B and Top Rap Albums, and secured the number 3 spot on the US Billboard 200. This album sold nearly 265,000 copies. In 2015, he performed at major music festivals such as Lollapalooza and Bonnaroo. His second album, “When It’s Dark Out”, released in December 2015, featured the single “Me, Myself & I” with Bebe Rexha, which peaked at number 7 on the Billboard Hot 100. His third album, “The Beautiful & Damned” (2017), included the top ten single “No Limit” featuring Cardi B and ASAP Rocky, which reached number four on the Billboard Hot 100, becoming his highest-charting song to date. His seventh album, “Freak Show”, was released on June 21, 2024, followed by “Helium” on May 23, 2025.
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